High Quality Content by WIKIPEDIA articles! High Quality Content by WIKIPEDIA articles! The British Association for Counselling grew from the Standing Conference for the Advancement of Counselling, a grouping of organisations inaugurated in 1970 at the instigation of the National Council for Voluntary Organisations. Membership was extended to include individuals when in 1977, with the aid of a grant from the Home Office Voluntary Service Unit, the British Association for Counselling was founded. In 1978 the headquarters was moved from London to Rugby courtesy of the National Marriage Guidance Council which provided free accommodation to help the association establish itself. The Association is now located in Lutterworth.