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BRL-02 Retail Merketing and Communication Topic Covered Chapter-1 Overview of Retail Marketing Chapter-2 Understanding Shoppers and Shoppers' Behavior Chapter-3 Personal Selling Chapter-4 Customer and Customer's Needs Chapter-5 Steps in Selling-I Chapter-6 Steps in Selling-II Chapter-7 Overview of Retail Promotions Chapter-8 Advertising and Promotion Chapter-9 In-store Promotion and Management Chapter-10 In-store Objectives, Advantages and Limitations Chapter-11 In-store Promotions, Strategies, Budgets and Evaluation Chapter-12 Types and Techniques of Sales In-store Promotions Total-5- Solved-0, Unsolved-5 June (2019,2020,2022) December (2018,2021)