Janelle Applequist

Broadcast Pharmaceutical Advertising in the United States

Primetime Pill Pushers

• Gebundenes Buch

Produktbeschreibung

This book analyzes the profit-driven nature of the pharmaceutical industry to explore how healthcare has become commodified in the United States. It addresses how pharmaceutical companies are shaping drug interventions, such as the ways in which pharmaceutical advertisements frame issues of identity and representation for patients and healthcare.

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Produktdetails

• Verlag: Globe Pequot Publishing Group Inc/Bloomsbury
• Seitenzahl: 170
• Erscheinungstermin: 9. Dezember 2016
• Englisch
• Abmessung: 235mm x 157mm x 14mm
• Gewicht: 408g
• ISBN-13: 9781498539517
• ISBN-10: 1498539513
• Artikelnr.: 45642677

Autorenporträt

Janelle Applequist is assistant professor at the University of South Florida in the Zimmerman School of Advertising & Mass Communications.

Inhaltsangabe

List of Tables Preface Acknowledgements Chapter 1
The Nature of the Pharmaceutical Advertising Industry: Direct
to
Consumer Advertising in the United States Chapter 2
Theoretical Foundations: Toward an Analysis of DTCA Chapter 3
Analyses of DTCA on Primetime Television Chapter 4
DTC Advertisements: A Triangulated Approach Chapter 5
The Commercial Elements of Constructing a Drug: A Textual Analysis of a Yaz Advertisement Chapter 6
Looking Forward Bibliography About the Author