This book analyzes the profit-driven nature of the pharmaceutical industry to explore how healthcare has become commodified in the United States. It addresses how pharmaceutical companies are shaping drug interventions, such as the ways in which pharmaceutical advertisements frame issues of identity and representation for patients and healthcare.
This book analyzes the profit-driven nature of the pharmaceutical industry to explore how healthcare has become commodified in the United States. It addresses how pharmaceutical companies are shaping drug interventions, such as the ways in which pharmaceutical advertisements frame issues of identity and representation for patients and healthcare.
List of Tables Preface Acknowledgements Chapter 1 The Nature of the Pharmaceutical Advertising Industry: Direct to Consumer Advertising in the United States Chapter 2 Theoretical Foundations: Toward an Analysis of DTCA Chapter 3 Analyses of DTCA on Primetime Television Chapter 4 DTC Advertisements: A Triangulated Approach Chapter 5 The Commercial Elements of Constructing a Drug: A Textual Analysis of a Yaz Advertisement Chapter 6 Looking Forward Bibliography About the Author
List of Tables Preface Acknowledgements Chapter 1 The Nature of the Pharmaceutical Advertising Industry: Direct to Consumer Advertising in the United States Chapter 2 Theoretical Foundations: Toward an Analysis of DTCA Chapter 3 Analyses of DTCA on Primetime Television Chapter 4 DTC Advertisements: A Triangulated Approach Chapter 5 The Commercial Elements of Constructing a Drug: A Textual Analysis of a Yaz Advertisement Chapter 6 Looking Forward Bibliography About the Author
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