Today, politics is big business. In Building a Business of Politics, a lively history of political consulting, Adam Sheingate examines the origins of the industry and its consequences for American democracy. He traces the history of political consultants from its origins in the publicity experts and pollsters of the 1920s and 1930s to the strategists and media specialists of the 1970s who transformed political campaigns into a highly profitablebusiness.
Today, politics is big business. In Building a Business of Politics, a lively history of political consulting, Adam Sheingate examines the origins of the industry and its consequences for American democracy. He traces the history of political consultants from its origins in the publicity experts and pollsters of the 1920s and 1930s to the strategists and media specialists of the 1970s who transformed political campaigns into a highly profitablebusiness.
Adam Sheingate is a professor and chair of Political Science at Johns Hopkins University. He is the author of The Rise of the Agricultural Welfare State.
Inhaltsangabe
Preface 1.) The Business of Politics 2.) Publicity and the Public 3.) Professional Propaganda 4.) The Art and Science of Politics 5.) A Business Takes Shape 6.) Advertising Politics 7.) The Consolidation of Control 8.) The Business of Digital Politics 9.) The Evolution of Political Work Appendix: Estimating the Size of the Political Consulting Industry Notes Index
Preface 1.) The Business of Politics 2.) Publicity and the Public 3.) Professional Propaganda 4.) The Art and Science of Politics 5.) A Business Takes Shape 6.) Advertising Politics 7.) The Consolidation of Control 8.) The Business of Digital Politics 9.) The Evolution of Political Work Appendix: Estimating the Size of the Political Consulting Industry Notes Index
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