Building a Promising Future with Virtual and Augmented Reality - Roitman, Lucas Agudiez
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In this book, we analyze past approaches in designing and marketing Augmented Reality apps or devices, and we discover key issues that prevented their mainstream adoption. We offer insights into novel approaches to marketing consumer technology products; in particular, Augmented Reality devices. We evaluate marketing strategies in order to understand which ones have been successful and which problems should be avoided in future campaigns. Although other authors have discussed some of these topics, none of them has delved into them with an interdisciplinary lens. We also attempt to understand…mehr

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Produktbeschreibung
In this book, we analyze past approaches in designing and marketing Augmented Reality apps or devices, and we discover key issues that prevented their mainstream adoption. We offer insights into novel approaches to marketing consumer technology products; in particular, Augmented Reality devices. We evaluate marketing strategies in order to understand which ones have been successful and which problems should be avoided in future campaigns. Although other authors have discussed some of these topics, none of them has delved into them with an interdisciplinary lens. We also attempt to understand how recent Augmented Reality and Virtual Reality devices have been perceived in society and reported by media. This book includes human-computer interaction expert interviews, historical evolution models for consumer technology, and socio-cultural and political analysis.
Autorenporträt
Lucas Agudiez Roitman est un étudiant et chercheur d'origine argentine à l'université de Stanford. Il a participé à des olympiades nationales et internationales en mathématiques et en informatique, où il a reçu plusieurs médailles d'argent et d'or. Il est le cofondateur de plusieurs start-ups dans des domaines connexes et a déjà vendu une plateforme de réalité augmentée par le passé.