Building a Winning Sales Force - Zoltners, Andris; Sinha, Prabhakant; Lorimer, Sally
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For current and aspiring sales leaders who want to maximize the effectiveness of their sales force, this innovative guide shows you how to overcome the obstacles that hold other sales organizations back.

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Produktbeschreibung
For current and aspiring sales leaders who want to maximize the effectiveness of their sales force, this innovative guide shows you how to overcome the obstacles that hold other sales organizations back.
Autorenporträt
Andris A. Zoltners (Evanston, IL) is a professor of marketing at the Kellogg School of Management at Northwestern University. Prabhakant Sinha (Chicago, IL) is Co-Chairman of ZS Associates, a global sales effectiveness and marketing consulting firm founded by Zoltners and Sinha in 1983. Andy and Prabha are the coauthors of "The Complete Guide to Sales Force Incentive Compensation" (978-0-8144-7324-5) and " The Complete Guide to Accelerating Sales Force Performance " (978-0-8144-0650-2). Sally E.Lorimer (Northville, MI) is a sales and marketing consultant and business writer.