Ryan O'Sullivan

Building B2B Relationships

How to Identify, Map and Develop Key Relationships to Win More Business

• Gebundenes Buch

Produktbeschreibung

Secure more B2B business faster by effectively measuring and mapping your key stakeholder relationships to better leverage these in the B2B buying process.

Produktdetails

• Verlag: Kogan Page Ltd
• Seitenzahl: 296
• Erscheinungstermin: 3. Dezember 2024
• Englisch
• Abmessung: 234mm x 156mm
• ISBN-13: 9781398615441
• ISBN-10: 1398615447
• Artikelnr.: 70164628

Autorenporträt

Ryan O'Sullivan

Inhaltsangabe

Chapter
01: Why do relationships matter? Chapter
02: What is a trusted business relationship? Chapter
03: Introducing relationship mapping: What it is and why it's important? Chapter
04: Step 1
Building a Relationship Map Chapter
05: Step 2
Research & Intelligence Gathering Chapter
06: Step 3
Relationship Engagement Strategy Chapter
07: Applied to Key Account Management Chapter
08: Applied to large, complex deals Chapter
09: Applied to pilots and new projects Chapter
10: Going to the next level