Secure more B2B business faster by effectively measuring and mapping your key stakeholder relationships to better leverage these in the B2B buying process.
Secure more B2B business faster by effectively measuring and mapping your key stakeholder relationships to better leverage these in the B2B buying process.
Ryan O'Sullivan, based in London, UK is Head of professional services EMEA & APAC at Introhive where he advises clients such as PwC, Deloitte and KPMG on how they can better utilise their firmwide relationships to improve business performance. Prior to this, he spent 8 years at Infosys Infosys, applying the same relationship mapping processes to improve the win rate of strategic deals before completing his Doctorate researching B2B relationships. Now a regular speaker at industry events, he also guest lectures at various universities such as the Cranfield School of Management and Portsmouth Business School.
Inhaltsangabe
Chapter 01: Why do relationships matter? Chapter 02: What is a trusted business relationship? Chapter 03: Introducing relationship mapping: What it is and why it's important? Chapter 04: Step 1 Building a Relationship Map Chapter 05: Step 2 Research & Intelligence Gathering Chapter 06: Step 3 Relationship Engagement Strategy Chapter 07: Applied to Key Account Management Chapter 08: Applied to large, complex deals Chapter 09: Applied to pilots and new projects Chapter 10: Going to the next level
Chapter 01: Why do relationships matter? Chapter 02: What is a trusted business relationship? Chapter 03: Introducing relationship mapping: What it is and why it's important? Chapter 04: Step 1 Building a Relationship Map Chapter 05: Step 2 Research & Intelligence Gathering Chapter 06: Step 3 Relationship Engagement Strategy Chapter 07: Applied to Key Account Management Chapter 08: Applied to large, complex deals Chapter 09: Applied to pilots and new projects Chapter 10: Going to the next level
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