Building Better Brands - Mayfield, Elton
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Does your brand need some TLC? Or a complete renovation? In the construction industry, reputation is everything. Whether you're a distributor, manufacturer, builder, or installer, you want the pride of building something that will last and make a difference. While you may be an expert in your craft, marketing your business may feel like trying to drive a nail with a tape measurer-it just doesn't work. In Building Better Brands, Elton Mayfield provides you with the tools and raw materials to plan and build a business marketing plan. Hailing from a construction background and with over twenty…mehr

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Produktbeschreibung
Does your brand need some TLC? Or a complete renovation? In the construction industry, reputation is everything. Whether you're a distributor, manufacturer, builder, or installer, you want the pride of building something that will last and make a difference. While you may be an expert in your craft, marketing your business may feel like trying to drive a nail with a tape measurer-it just doesn't work. In Building Better Brands, Elton Mayfield provides you with the tools and raw materials to plan and build a business marketing plan. Hailing from a construction background and with over twenty years of experience helping businesses build their brands, he understands the challenges of marketing within the construction industry. More importantly, he knows how to help you overcome those challenges. With simple, down-to-earth concepts and practical examples, he cuts through the noise to show how you Survey your business, draft a Blueprint, and then Build your brand through curb appeal and delivering on customer expectations. With topics covering how to handle negative reviews, crafting a strong mission statement, leveraging social media, and optimizing your web presence, this tactical manual for B2B marketing and operations strategy provides you with a foundation of tried-and-true methods.
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Autorenporträt
ELTON MAYFIELD was born into a DIY, construction family where he was taught to take pride in what you can build for others. With this legacy, he cofounded ER Marketing in 2001 where he still serves as president. With a special emphasis on the construction industry for over twenty years, Elton and his team have helped businesses transform their brands and revitalize their B2B marketing and operational tactics. When he's not helping clients build brands, he can be found speaking at events, traveling with his family, and cheering on the Kansas City Chiefs and Royals.