Building Brands - Ong Yan, Grace
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Building Brands explores the role of architectural branding in the design of corporate modernism and tells how business strategies, modern architecture, urban conditions, and conceptions of society shaped the ambitious branding goals of corporate clients.

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Produktbeschreibung
Building Brands explores the role of architectural branding in the design of corporate modernism and tells how business strategies, modern architecture, urban conditions, and conceptions of society shaped the ambitious branding goals of corporate clients.
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Autorenporträt
Dr Grace Ong Yan is Assistant Professor at Thomas Jefferson University, Philadelphia, USA.