Building Locally Based Tourism Products - Rodrigues Antunes, Letícia
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Locally Based Tourism requires the adoption of ethical values, a new way of thinking about the democratisation of opportunities and of attenuating or eliminating the shortcomings of society, centred on the synergy between economic growth, preservation of traditional culture, ecological balance and social justice. In this context, this work brings an analysis of the municipality of Canavieiras - BA, seeking, through the pillars of societal marketing, to suggest a formatting of products and services for the region, which may be able to guide the harmonious and responsible development of tourism.

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Produktbeschreibung
Locally Based Tourism requires the adoption of ethical values, a new way of thinking about the democratisation of opportunities and of attenuating or eliminating the shortcomings of society, centred on the synergy between economic growth, preservation of traditional culture, ecological balance and social justice. In this context, this work brings an analysis of the municipality of Canavieiras - BA, seeking, through the pillars of societal marketing, to suggest a formatting of products and services for the region, which may be able to guide the harmonious and responsible development of tourism.
Autorenporträt
Master in Culture and Tourism, Bachelor in Tourism and undergraduate in Business Administration. She has more than 14 years of experience in the tourism/administrative sector, with emphasis on teaching in undergraduate tourism courses, as well as working in the public sector, with regard to planning and building regional tourism policies.