This work explores how a player of role-playing video games creates, designs, and seeks to fulfill self-made objectives in spaces with large playing worlds and little or no defined endgames, called "expanded world role-playing video games," or EWRPGs. The research examines the evolving intentions of a gamer as they participate in an EWRPG, and it also analyzes how objectives and cognitive associations change. A content analysis and two focus groups were performed and discussed with corroboration from existing literature.