David A. Aaker

Broschiertes Buch

Building Strong Brands

Beschreibung

Using real brand-building case studies, this groundbreaking book describes how companies can increase brand identity by thinking 'out-of-the-box'.

Autor

David A. Aaker is the Vice-Chairman of Prophet, Professor Emeritus of Marketing Strategy at the Haas School of Business, University of California at Berkeley, Advisor to Dentsu, Inc., and a recognized authority on brands and brand management. The winner of the Paul D. Converse Award for outstanding contributions to the development of the science of marketing and the Vijay Mahajan Award for Career Contributions to Marketing Strategy, he has published more than ninety articles and eleven books, including  Strategic Market Management, Managing Brand Equity, Building Strong Brands , and Brand Leadership (coauthored with Eric Joachimsthaler).

Produktdetails

• Verlag: Simon & Schuster Ltd
• Seitenzahl: 400
• Erscheinungstermin: 29. April 2010
• Englisch
• Abmessung: 195mm x 130mm x 30mm
• Gewicht: 282g
• ISBN-13: 9781849830409
• ISBN-10: 1849830401
• Artikelnr.: 28012825