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Achieve competitive advantage and organizational success by becoming an agile and digital-native business.
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Produktdetails
- Verlag: Kogan Page
- 2nd edition
- Seitenzahl: 336
- Erscheinungstermin: 29. Juni 2021
- Englisch
- Abmessung: 234mm x 156mm x 27mm
- Gewicht: 653g
- ISBN-13: 9781789667493
- ISBN-10: 1789667496
- Artikelnr.: 60068796
- Verlag: Kogan Page
- 2nd edition
- Seitenzahl: 336
- Erscheinungstermin: 29. Juni 2021
- Englisch
- Abmessung: 234mm x 156mm x 27mm
- Gewicht: 653g
- ISBN-13: 9781789667493
- ISBN-10: 1789667496
- Artikelnr.: 60068796
Neil Perkin is a writer, keynote speaker and founder of Only Dead Fish, a consultancy which specialises in digital strategy, transformation and agility. Based in West Sussex, UK, he has worked with organizations including Vodafone, GSK, Samsung, the UK Government and The Financial Times, and curates the quarterly series of Firestarters thought leadership events for Google UK. Peter Abraham is an author, practitioner and co-founder of weareCrank, which uses data to drive decision making and driving growth through the intersection of data, user experience and channel optimization. Based in Surrey, UK, he has over 20 years' experience of helping global companies define their digital strategy and build digital centres of excellence to support true agility in business.
Section
ONE: The agile business; Section
01: The key forces for change; Section
02: How digital disrupts; Section
03: What's stopping you?; Section
04: Defining digital transformation and how an agile business is the foundation for it; Section
TWO: Fast; Section
05: Operating in the 'ambiguity zone'; Section
06: Agile and adaptive methodology; Section
07: The agile innovation process; Section
THREE: Focused; Section
08: The role of vision and purpose; Section
09: Agile strategy and planning; Section
10: Linking strategy to execution; Section
FOUR: Flexibility; Section
11: Agile structures and resourcing; Section
12: Scaling agility; Section
13: Building the culture to move fast; Section
14: A blueprint for flexibility
autonomy, mastery and purpose; Section
15: Digital
native talent; Section
FIVE: Start small, scale fast and the transformation journey
putting it all together; Section
16: Index
Section
ONE: The agile business; Section
01: The key forces for change; Section
02: How digital disrupts; Section
03: What's stopping you?; Section
04: Defining digital transformation and how an agile business is the foundation for it; Section
TWO: Fast; Section
05: Operating in the 'ambiguity zone'; Section
06: Agile and adaptive methodology; Section
07: The agile innovation process; Section
THREE: Focused; Section
08: The role of vision and purpose; Section
09: Agile strategy and planning; Section
10: Linking strategy to execution; Section
FOUR: Flexibility; Section
11: Agile structures and resourcing; Section
12: Scaling agility; Section
13: Building the culture to move fast; Section
14: A blueprint for flexibility
autonomy, mastery and purpose; Section
15: Digital
native talent; Section
FIVE: Start small, scale fast and the transformation journey
putting it all together; Section
16: Index
