Neil Perkin is a writer, keynote speaker and founder of Only Dead Fish, a consultancy which specialises in digital strategy, transformation and agility. Based in West Sussex, UK, he has worked with organizations including Vodafone, GSK, Samsung, the UK Government and The Financial Times, and curates the quarterly series of Firestarters thought leadership events for Google UK. Peter Abraham is an author, practitioner and co-founder of weareCrank, which uses data to drive decision making and driving growth through the intersection of data, user experience and channel optimization. Based in Surrey, UK, he has over 20 years' experience of helping global companies define their digital strategy and build digital centres of excellence to support true agility in business.
Inhaltsangabe
Section ONE: The agile business; Section 01: The key forces for change; Section 02: How digital disrupts; Section 03: What's stopping you?; Section 04: Defining digital transformation and how an agile business is the foundation for it; Section TWO: Fast; Section 05: Operating in the 'ambiguity zone'; Section 06: Agile and adaptive methodology; Section 07: The agile innovation process; Section THREE: Focused; Section 08: The role of vision and purpose; Section 09: Agile strategy and planning; Section 10: Linking strategy to execution; Section FOUR: Flexibility; Section 11: Agile structures and resourcing; Section 12: Scaling agility; Section 13: Building the culture to move fast; Section 14: A blueprint for flexibility autonomy, mastery and purpose; Section 15: Digital native talent; Section FIVE: Start small, scale fast and the transformation journey putting it all together; Section 16: Index
Section ONE: The agile business; Section 01: The key forces for change; Section 02: How digital disrupts; Section 03: What's stopping you?; Section 04: Defining digital transformation and how an agile business is the foundation for it; Section TWO: Fast; Section 05: Operating in the 'ambiguity zone'; Section 06: Agile and adaptive methodology; Section 07: The agile innovation process; Section THREE: Focused; Section 08: The role of vision and purpose; Section 09: Agile strategy and planning; Section 10: Linking strategy to execution; Section FOUR: Flexibility; Section 11: Agile structures and resourcing; Section 12: Scaling agility; Section 13: Building the culture to move fast; Section 14: A blueprint for flexibility autonomy, mastery and purpose; Section 15: Digital native talent; Section FIVE: Start small, scale fast and the transformation journey putting it all together; Section 16: Index
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