Building Your Brand - Levy, Michele
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Whether they acknowledge it or not, every nonprofit organization has a brand. Making that brand as strong as possible is a crucial component of delivering on the mission. As nonprofit leaders have begun to understand, building and managing a brand effectively is not reserved for large nonprofits or corporations with big marketing budgets. Regardless of the size of your organization, or the state and maturity of your brand, it is possible, and in fact, necessary, to build and maintain a strong, accurate brand. . .to have the ""right"" reputation with the people who matter most to your success.…mehr

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Produktbeschreibung
Whether they acknowledge it or not, every nonprofit organization has a brand. Making that brand as strong as possible is a crucial component of delivering on the mission. As nonprofit leaders have begun to understand, building and managing a brand effectively is not reserved for large nonprofits or corporations with big marketing budgets. Regardless of the size of your organization, or the state and maturity of your brand, it is possible, and in fact, necessary, to build and maintain a strong, accurate brand. . .to have the ""right"" reputation with the people who matter most to your success. This practical, user-friendly guide is specifically designed to help senior leaders and marketing staff build and maintain that reputation.
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Autorenporträt
Like Anna, Michele Levy was bewitched by Balkan dance in her early twenties and has been captivated by the Balkans ever since. She has traveled there several times and published on their literature, history, and culture. In this debut novel, Michele portrays the special beauty, vibrancy, and complexities of the land and its peoples. And she still delights in dancing to a sinuous rhythm and a strong drumbeat.