Business Acumen for Strategic Communicators - Ragas, Matthew W. (DePaul University, USA); Culp, Ron (DePaul University, USA)
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Business acumen has emerged as a critical competency for communicators. But if youâ re a public relations, advertising or communication professional that didnâ t go to business school, how can you make sure you have the abilities and skills to evolve along with your role? Business Acumen for Strategic Communicators is the book for you.

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Produktbeschreibung
Business acumen has emerged as a critical competency for communicators. But if youâ re a public relations, advertising or communication professional that didnâ t go to business school, how can you make sure you have the abilities and skills to evolve along with your role? Business Acumen for Strategic Communicators is the book for you.
Autorenporträt
Matthew W. Ragas, PhD and Ron Culp are on the public relations faculty in the College of Communication at DePaul University in Chicago, USA where they help develop the next generation of communication leaders. They are the co-editors of Mastering Business for Strategic Communicators.