Business Advancement through Technology Volume I
Markets and Marketing in Transition
Herausgegeben:Thrassou, Alkis; Vrontis, Demetris; Efthymiou, Leonidas; Weber, Yaakov; Shams, S. M. Riad; Tsoukatos, Evangelos
Business Advancement through Technology Volume I
Markets and Marketing in Transition
Herausgegeben:Thrassou, Alkis; Vrontis, Demetris; Efthymiou, Leonidas; Weber, Yaakov; Shams, S. M. Riad; Tsoukatos, Evangelos
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This two-volume edited collection explores the impact of technology on business advancement. Technology is a multifaceted and multidimensional phenomenon, carrying opportunities and risks. Business advancement therefore, can no longer be considered without technological mediation. Volume I offers insights into technological improvements in the field of global marketing. Covering topics such as mobile banking, social media and neuromarketing tools, the book examines how technology diffusion drives, negates and facilitates change in marketing processes. Volume II, on the other hand, focuses on…mehr
- Business Advancement through Technology Volume I117,99 €
- Business Advancement through Technology Volume II117,99 €
- Business Advancement through Technology Volume II117,99 €
- Leading Edge Technologies in Fashion Innovation48,99 €
- Managing Social Robotics and Socio-cultural Business Norms33,99 €
- Lars Michael BollwegData Governance for Managers37,99 €
- Lars Michael BollwegData Governance for Managers80,24 €
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- Produktdetails
- Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Busine
- Verlag: Palgrave Macmillan / Springer International Publishing / Springer, Berlin
- Artikelnr. des Verlages: 978-3-031-07768-5
- 1st ed. 2022
- Seitenzahl: 304
- Erscheinungstermin: 14. Dezember 2022
- Englisch
- Abmessung: 216mm x 153mm x 21mm
- Gewicht: 508g
- ISBN-13: 9783031077685
- ISBN-10: 3031077687
- Artikelnr.: 63985852
- Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Busine
- Verlag: Palgrave Macmillan / Springer International Publishing / Springer, Berlin
- Artikelnr. des Verlages: 978-3-031-07768-5
- 1st ed. 2022
- Seitenzahl: 304
- Erscheinungstermin: 14. Dezember 2022
- Englisch
- Abmessung: 216mm x 153mm x 21mm
- Gewicht: 508g
- ISBN-13: 9783031077685
- ISBN-10: 3031077687
- Artikelnr.: 63985852