Business Analytics Concepts - Kumarasamy, Dr.P;Viji, Dr.S
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Business Analytics teaches students ( B.Com., B.B.A., M.Com., and M.B.A ) about analytical techniques, kinds, and applications across a variety of industries. This book describes the instruments used, why they are important, and how they are used in a variety of situations. This book includes Meaning, needs and importance, merits and demerits, types, History of Business Data Analysis, various situations in the business fields, etc.

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Produktbeschreibung
Business Analytics teaches students ( B.Com., B.B.A., M.Com., and M.B.A ) about analytical techniques, kinds, and applications across a variety of industries. This book describes the instruments used, why they are important, and how they are used in a variety of situations. This book includes Meaning, needs and importance, merits and demerits, types, History of Business Data Analysis, various situations in the business fields, etc.
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Autorenporträt
Dr.P. Kumarasamy  M.Com., M.Phil., PGDCA., Ph.D. -Associate Professor   Dr.S. Viji  B.Com M.B.A., M.Phil., PGDMM., Ph.D.- Professor Department of Commerce, Dhanalakshmi Srinivasan University, Samayapuram, Tamil Nadu, India. They have published more than 10 books & 50 research articles each ( Scopus & ABDC ) with 15 years of experience.