Evan Stubbs
Business Analytics (SAS)
Evan Stubbs
Business Analytics (SAS)
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Practical guidance for managers for getting projects started-and presenting the results when the project's done
This book provides an integrated framework for communicating the value of business analytics, focusing on a four-stage methodology to help with: (1) communicating the value proposition, (2) building the business case, (3) creating the execution plan, and (4) measuring the value. Provides a plan for the execution of a successful business analytics program Reveals how to communicate the value of a project once it's done Presents an integrated framework for communicating the value of…mehr
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Practical guidance for managers for getting projects started-and presenting the results when the project's done
This book provides an integrated framework for communicating the value of business analytics, focusing on a four-stage methodology to help with: (1) communicating the value proposition, (2) building the business case, (3) creating the execution plan, and (4) measuring the value.
Provides a plan for the execution of a successful business analytics program
Reveals how to communicate the value of a project once it's done
Presents an integrated framework for communicating the value of business analytics
Targeted toward the senior management team, this book explains what business analytics is and the value it can bring to your organization.
This book provides an integrated framework for communicating the value of business analytics, focusing on a four-stage methodology to help with: (1) communicating the value proposition, (2) building the business case, (3) creating the execution plan, and (4) measuring the value.
Provides a plan for the execution of a successful business analytics program
Reveals how to communicate the value of a project once it's done
Presents an integrated framework for communicating the value of business analytics
Targeted toward the senior management team, this book explains what business analytics is and the value it can bring to your organization.
Produktdetails
- Produktdetails
- SAS Institute Inc
- Verlag: Wiley & Sons
- 1. Auflage
- Seitenzahl: 336
- Erscheinungstermin: 26. Juli 2011
- Englisch
- Abmessung: 235mm x 157mm x 23mm
- Gewicht: 643g
- ISBN-13: 9781118012390
- ISBN-10: 1118012399
- Artikelnr.: 32471158
- SAS Institute Inc
- Verlag: Wiley & Sons
- 1. Auflage
- Seitenzahl: 336
- Erscheinungstermin: 26. Juli 2011
- Englisch
- Abmessung: 235mm x 157mm x 23mm
- Gewicht: 643g
- ISBN-13: 9781118012390
- ISBN-10: 1118012399
- Artikelnr.: 32471158
EVAN STUBBS is the Regional Product Manager for Analytics at SAS Australia/New Zealand. A key champion for innovation and improvement, he advises organizations across multiple industry sectors and assists companies in achieving best practice in analytics. He has successfully applied analytics in a highly varied range of situations, from implementing an analytics-based policy planning toolkit within a large government department to creating the vision, market specifications, and demand forecasts for a concept car.
Preface ix Acknowledgments xiii Chapter 1 Introduction and Background 1 The
Power of Information 1 Modern-Day Magicians 3 The Secret of Success 5 Notes
7 Chapter 2 The Importance of Business Analytics 9 Introduction 9 Business
Analytics: A Definition 10 Role of the Organization 13 Reasons behind
Strategic Planning 17 Business Analytics and the Traditional View 25
Business Analytics and the External View 28 Business Analytics and the
Internal View 35 Business Analytics and the Customer View 39 Fostering
Innovation and Invention 44 Delivering Value through Renewable Return 46
Summary 51 Note 51 Chapter 3 The Challenges of Tactical Delivery 53
Introduction 53 Core Vocabulary 54 Common Team Structures 66 Roles and
Responsibilities 68 Challenges of Applying Business Analytics 83 Finding
the Path to Profitability 85 Selling the Value of Analytics 86 Meeting and
Overcoming These Challenges 90 The Four-Step Framework 97 Note 97 Chapter 4
Defining the Value of Business Analytics 99 Introduction 99 Why You Need to
Define the Value 100 Different Types of Value 103 Role of the Business Case
108 Identifying Tangible Value 115 Identifying Intangible Value 131
Simulating Business Cases 134 Practical Example: Reducing Churn in
Telecommunications 140 Summary 143 Chapter 5 Communicating the Value
Proposition 147 Introduction 147 Why You Need to Plan Your Communication
Strategy 148 Need for a Communication Strategy 154 Awareness and
Information Relevancy 158 Organizational and Societal Cultural
Considerations 163 Conceptual Relevancy 172 The Path to Persuasion 178
Practical Example: A Forecasting Model for Planning 182 Summary 185 Note
187 Chapter 6 Creating the Execution Plan and Delivering Value 189
Introduction 189 Why You Need an Execution Plan 190 Role of the Execution
Plan 194 Establishing Direction 195 Delivering to the Plan 215 Dealing with
Resource Constraints 216 Planning for Success 220 Practical Example: Social
Network Analysis 229 Summary 231 Chapter 7 Delivering the Measurement
Framework 235 Introduction 235 Why a Measurement Framework Is Essential 236
Role of the Measurement Framework 241 Measuring What Is Important 247
Establishing a Measurement Framework 260 Delivering the Measurement
Framework 263 Advanced Measurement Concepts 268 Practical Example: The
Ongoing Growth of an Analytics Team 278 Summary 281 Chapter 8 Bringing It
All Together 285 Introduction 285 Sarah's Challenges 286 The Light-Bulb
Moment 288 Transforming the Organization 292 Summary 296 Glossary 299 About
the Author 317 Index 319
Power of Information 1 Modern-Day Magicians 3 The Secret of Success 5 Notes
7 Chapter 2 The Importance of Business Analytics 9 Introduction 9 Business
Analytics: A Definition 10 Role of the Organization 13 Reasons behind
Strategic Planning 17 Business Analytics and the Traditional View 25
Business Analytics and the External View 28 Business Analytics and the
Internal View 35 Business Analytics and the Customer View 39 Fostering
Innovation and Invention 44 Delivering Value through Renewable Return 46
Summary 51 Note 51 Chapter 3 The Challenges of Tactical Delivery 53
Introduction 53 Core Vocabulary 54 Common Team Structures 66 Roles and
Responsibilities 68 Challenges of Applying Business Analytics 83 Finding
the Path to Profitability 85 Selling the Value of Analytics 86 Meeting and
Overcoming These Challenges 90 The Four-Step Framework 97 Note 97 Chapter 4
Defining the Value of Business Analytics 99 Introduction 99 Why You Need to
Define the Value 100 Different Types of Value 103 Role of the Business Case
108 Identifying Tangible Value 115 Identifying Intangible Value 131
Simulating Business Cases 134 Practical Example: Reducing Churn in
Telecommunications 140 Summary 143 Chapter 5 Communicating the Value
Proposition 147 Introduction 147 Why You Need to Plan Your Communication
Strategy 148 Need for a Communication Strategy 154 Awareness and
Information Relevancy 158 Organizational and Societal Cultural
Considerations 163 Conceptual Relevancy 172 The Path to Persuasion 178
Practical Example: A Forecasting Model for Planning 182 Summary 185 Note
187 Chapter 6 Creating the Execution Plan and Delivering Value 189
Introduction 189 Why You Need an Execution Plan 190 Role of the Execution
Plan 194 Establishing Direction 195 Delivering to the Plan 215 Dealing with
Resource Constraints 216 Planning for Success 220 Practical Example: Social
Network Analysis 229 Summary 231 Chapter 7 Delivering the Measurement
Framework 235 Introduction 235 Why a Measurement Framework Is Essential 236
Role of the Measurement Framework 241 Measuring What Is Important 247
Establishing a Measurement Framework 260 Delivering the Measurement
Framework 263 Advanced Measurement Concepts 268 Practical Example: The
Ongoing Growth of an Analytics Team 278 Summary 281 Chapter 8 Bringing It
All Together 285 Introduction 285 Sarah's Challenges 286 The Light-Bulb
Moment 288 Transforming the Organization 292 Summary 296 Glossary 299 About
the Author 317 Index 319
Preface ix Acknowledgments xiii Chapter 1 Introduction and Background 1 The
Power of Information 1 Modern-Day Magicians 3 The Secret of Success 5 Notes
7 Chapter 2 The Importance of Business Analytics 9 Introduction 9 Business
Analytics: A Definition 10 Role of the Organization 13 Reasons behind
Strategic Planning 17 Business Analytics and the Traditional View 25
Business Analytics and the External View 28 Business Analytics and the
Internal View 35 Business Analytics and the Customer View 39 Fostering
Innovation and Invention 44 Delivering Value through Renewable Return 46
Summary 51 Note 51 Chapter 3 The Challenges of Tactical Delivery 53
Introduction 53 Core Vocabulary 54 Common Team Structures 66 Roles and
Responsibilities 68 Challenges of Applying Business Analytics 83 Finding
the Path to Profitability 85 Selling the Value of Analytics 86 Meeting and
Overcoming These Challenges 90 The Four-Step Framework 97 Note 97 Chapter 4
Defining the Value of Business Analytics 99 Introduction 99 Why You Need to
Define the Value 100 Different Types of Value 103 Role of the Business Case
108 Identifying Tangible Value 115 Identifying Intangible Value 131
Simulating Business Cases 134 Practical Example: Reducing Churn in
Telecommunications 140 Summary 143 Chapter 5 Communicating the Value
Proposition 147 Introduction 147 Why You Need to Plan Your Communication
Strategy 148 Need for a Communication Strategy 154 Awareness and
Information Relevancy 158 Organizational and Societal Cultural
Considerations 163 Conceptual Relevancy 172 The Path to Persuasion 178
Practical Example: A Forecasting Model for Planning 182 Summary 185 Note
187 Chapter 6 Creating the Execution Plan and Delivering Value 189
Introduction 189 Why You Need an Execution Plan 190 Role of the Execution
Plan 194 Establishing Direction 195 Delivering to the Plan 215 Dealing with
Resource Constraints 216 Planning for Success 220 Practical Example: Social
Network Analysis 229 Summary 231 Chapter 7 Delivering the Measurement
Framework 235 Introduction 235 Why a Measurement Framework Is Essential 236
Role of the Measurement Framework 241 Measuring What Is Important 247
Establishing a Measurement Framework 260 Delivering the Measurement
Framework 263 Advanced Measurement Concepts 268 Practical Example: The
Ongoing Growth of an Analytics Team 278 Summary 281 Chapter 8 Bringing It
All Together 285 Introduction 285 Sarah's Challenges 286 The Light-Bulb
Moment 288 Transforming the Organization 292 Summary 296 Glossary 299 About
the Author 317 Index 319
Power of Information 1 Modern-Day Magicians 3 The Secret of Success 5 Notes
7 Chapter 2 The Importance of Business Analytics 9 Introduction 9 Business
Analytics: A Definition 10 Role of the Organization 13 Reasons behind
Strategic Planning 17 Business Analytics and the Traditional View 25
Business Analytics and the External View 28 Business Analytics and the
Internal View 35 Business Analytics and the Customer View 39 Fostering
Innovation and Invention 44 Delivering Value through Renewable Return 46
Summary 51 Note 51 Chapter 3 The Challenges of Tactical Delivery 53
Introduction 53 Core Vocabulary 54 Common Team Structures 66 Roles and
Responsibilities 68 Challenges of Applying Business Analytics 83 Finding
the Path to Profitability 85 Selling the Value of Analytics 86 Meeting and
Overcoming These Challenges 90 The Four-Step Framework 97 Note 97 Chapter 4
Defining the Value of Business Analytics 99 Introduction 99 Why You Need to
Define the Value 100 Different Types of Value 103 Role of the Business Case
108 Identifying Tangible Value 115 Identifying Intangible Value 131
Simulating Business Cases 134 Practical Example: Reducing Churn in
Telecommunications 140 Summary 143 Chapter 5 Communicating the Value
Proposition 147 Introduction 147 Why You Need to Plan Your Communication
Strategy 148 Need for a Communication Strategy 154 Awareness and
Information Relevancy 158 Organizational and Societal Cultural
Considerations 163 Conceptual Relevancy 172 The Path to Persuasion 178
Practical Example: A Forecasting Model for Planning 182 Summary 185 Note
187 Chapter 6 Creating the Execution Plan and Delivering Value 189
Introduction 189 Why You Need an Execution Plan 190 Role of the Execution
Plan 194 Establishing Direction 195 Delivering to the Plan 215 Dealing with
Resource Constraints 216 Planning for Success 220 Practical Example: Social
Network Analysis 229 Summary 231 Chapter 7 Delivering the Measurement
Framework 235 Introduction 235 Why a Measurement Framework Is Essential 236
Role of the Measurement Framework 241 Measuring What Is Important 247
Establishing a Measurement Framework 260 Delivering the Measurement
Framework 263 Advanced Measurement Concepts 268 Practical Example: The
Ongoing Growth of an Analytics Team 278 Summary 281 Chapter 8 Bringing It
All Together 285 Introduction 285 Sarah's Challenges 286 The Light-Bulb
Moment 288 Transforming the Organization 292 Summary 296 Glossary 299 About
the Author 317 Index 319