Bowei Chen, Gerhard Kling

Business Analytics with Python

Essential Skills for Business Students

• Broschiertes Buch

Produktbeschreibung

Learn how to use Python programming techniques to analyze business data with this introductory textbook for business students.

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Produktdetails

• Verlag: Kogan Page Ltd
• Seitenzahl: 408
• Erscheinungstermin: 25. März 2025
• Englisch
• Abmessung: 244mm x 170mm x 28mm
• Gewicht: 690g
• ISBN-13: 9781398617179
• ISBN-10: 1398617172
• Artikelnr.: 70347954

Autorenporträt

Bowei Chen is an Associate Professor of Marketing Analytics and Data Science at the Adam Smith Business School, University of Glasgow. He is also the Programme Director of the MSc in Finance and Management and an ESRC IAA Reviewer.

Inhaltsangabe

Section
ONE: Introduction and preliminaries; Chapter
01: Introduction; Chapter
02: Mathematical foundations of business analytics; Chapter
03: Getting started with python; Chapter
04: Data wrangling; Chapter
05: Data visualization; Section
TWO: Methods and techniques; Chapter
06: Linear regression; Chapter
07: Logistic regression; Chapter
08: Neural networks; Chapter
09: K
nearest neighbours; Chapter
10: Naïve bayes; Chapter
11: Tree
based methods; Chapter
12: Support vector machines; Chapter
13: Principal component analysis; Chapter
14: Cluster analysis; Section
THREE: Applications and tools; Chapter
15: Modelling supply chains
use cases; Chapter
16: User interfaces and web applications; Chapter
17: Answers to exercises;