Timothy de Waal Malefyt

Business Anthropology: The Basics

• Gebundenes Buch

Produktbeschreibung

Business Anthropology: The Basics is an accessible and engaging introductory text organized around key issues in the field. It introduces readers to the application of anthropological theory and practice to real world examples in industry and will assist students in developing awareness, skill, and perspectives to help address real life situations they encounter in the world.

Topics covered include:
Defining applied, design and digital anthropologyExplaining key research methods and approaches used in industry, government, and non-profit sectorsInvestigating issues internal to an organization that assist in managing changeCovering topics like marketing communications, user experience, product development and entrepreneurshipExplaining ways for organizations to partner and interact with communities, economics and politics to implement changeDiscussing approaches to encourage public conversation about social issues
Business Anthropology: The Basics is an essential read for students and faculty approaching the subject for the first time.

Produktdetails

• The Basics
• Verlag: Routledge / Taylor & Francis
• Seitenzahl: 202
• Erscheinungstermin: 15. Dezember 2023
• Englisch
• Abmessung: 198mm x 129mm
• Gewicht: 303g
• ISBN-13: 9781032416090
• ISBN-10: 1032416092
• Artikelnr.: 68711204

Autorenporträt

Timothy de Waal Malefyt is Clinical Professor of Marketing at the Gabelli School of Business, Fordham University, New York. A trained anthropologist with over 15 years of corporate experience in advertising firms, he teaches consumer insights and business anthropology to help students understand issues and solve problems.

Inhaltsangabe

1. Introduction to Business Anthropology

2. Methodologies of Cultural Analysis

3. Anthropology in Consumer Research

4. Organizational Anthropology

5. Design Anthropology

6. A Digital Anthropology approach to Culture

7. Conclusion