Courtland Bovee, John Thill

Business Communication Today, Global Edition

• Broschiertes Buch

Produktbeschreibung

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For courses in business communication. Technology and communication intersect to prepare students for the workplace Business Communication Today continues to demonstrate the vital connection between recent technological developments and modern business practices. Each new edition addresses the most essential changes in technology and how they impact the business world, while still covering timeless communication skills such as listening, presenting, and writing. With coverage of mobile communication, social media, and the emerging impact of artificial intelligence, the 15th Edition blends leading-edge topics with timeless fundamental skills. With a clear, fluid chapter organization, the text introduces, develops, and reviews major concepts to maximize students' understanding of the material. Pearson MyLab Business Communication is not included. Students, if Pearson MyLab Business Communication is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Business Communication should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Reach every student by pairing this text with MyLab Business Communication MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

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Produktdetails

• Verlag: Pearson Education Limited
• 15 ed
• Seitenzahl: 704
• Erscheinungstermin: 3. August 2020
• Englisch
• Abmessung: 217mm x 275mm x 30mm
• Gewicht: 1402g
• ISBN-13: 9781292353142
• ISBN-10: 1292353147
• Artikelnr.: 59918770

Inhaltsangabe

1. Professional Communication in a Digital, Social, Mobile World
2. Collaboration, Interpersonal Communication, and Business Etiquette
3. Communication Challenges in a Diverse, Global Marketplace
4. Planning Business Messages
5. Writing Business Messages
6. Completing Business Messages
7. Digital Media
8. Social Media
9. Visual Media
10. Writing Routine and Positive Messages
11. Writing Negative Messages
12. Writing Persuasive Messages
13. Finding, Evaluation, and Processing Information
14. Planning Reports and Proposals
15. Writing and Completing Reports and Proposals
16. Developing Presentations in a Social Media Environment
17. Enhancing Presentations with Slides and Other Visuals
18. Building Careers and Writing Résumés
19. Applying and Interviewing for Employment