Guy Lincoln, Conrad Lashley

Business Development in Licensed Retailing

• Gebundenes Buch

Produktbeschreibung

'Business Development in Licensed Retailing: a unit manager's guide' details the indispensable skills and techniques needed to manage units within licensed retail organisations in a flexible and entrepreneurial manner. This book: · Forms the basis of a complete course for a unit manager's development. · Provides an overview of the range of skills needed for effective unit management. · Supports the development of techniques with examples from existing best practice and case examples from companies such as JD Wetherspoon's, TGI Fridays and McDonald's amongst others. Business Development in Licensed Retailing considers the functional management techniques required at unit management level, covering recruitment, human resource management, operations, service quality and customer relations, financial measurement and analysis, promotions and strategic planning. The analysis systematically provides all the practical know-how you need to produce of a comprehensive business plan for your unit. Ending with a comprehensive case study that demonstrates all the aspects of business development working in a real-life scenario, the text is ideally suited for lecturers and management development personnel to use as a learning resource through which readers can apply the principles and techniques outlined.

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Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 348
• Erscheinungstermin: 19. August 2016
• Englisch
• Abmessung: 260mm x 208mm x 23mm
• Gewicht: 971g
• ISBN-13: 9781138175518
• ISBN-10: 113817551X
• Artikelnr.: 69993479

Autorenporträt

Conrad Lashley, Guy Lincpson

Inhaltsangabe

Licensed retail management
Staff recruitment and selection
Working with people
Team leadership and motivation
Staff retention and turnover
Employee development and training
Managing customer service
Managing food production and delivery
Finance - accounting
Finance - planning and budgeting
Labour cost management
Marketing - understanding your business
Marketing - planning promotional activity
Preparing a business plan