Hans Eibe SÃ rensen (University of Southern Denmark)

Business Development

A Market-Oriented Perspective

• Broschiertes Buch

Produktbeschreibung

Business Development: A Market-Oriented Perspective is designed to help enable market-oriented business developer to conceive, craft, and execute a superior business plan.

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Produktdetails

• Verlag: John Wiley & Sons Inc
• Seitenzahl: 576
• Erscheinungstermin: 2. März 2012
• Englisch
• Abmessung: 235mm x 191mm x 31mm
• Gewicht: 1138g
• ISBN-13: 9780470683668
• ISBN-10: 047068366X
• Artikelnr.: 35053830

Autorenporträt

Hans Elbe Sorensen currently holds a position as Assistant Professor in the Strategic Organization Design unit at the Department of Marketing and Management, University of Southern Denmark. During his PhD he was visiting doctoral fellow at The Wharton School, University of Pennsylvania, USA. Professor Sorensen's research interests include the strategic organization of customer and competitive information and market orientation and the role of customer and competitive information in the development and deployment of firm's resources. His teaching portfolio includes courses in Business Development, Advanced Market Strategy and Theory, Marketing Channels, and his business experiences cover various endeavors, such as co-founding, being CFO and Chairman of biotech start-up companies, freelance consultant and data analyst, coaching in business plan competitions since 2001, and being sergeant at the Royal Danish military police.

Inhaltsangabe

Preface
Chapter 1. Introduction and Default Positions
Module 1. The Business Developer's Mindset
Chapter 2. Business Development
Chapter 3. Market Orientation
Chapter 4. Innovation, the Entrepreneur, and Entrepreneurial Orientation
Chapter 5. Business Models and Business Plans
Module 2. The Business Developer's Toolbox
Chapter 6. Strategy and Strategic Management
Chapter 7. The Business Environment - value creation I
Chapter 8. Resources and Organization Design - value creation II
Chapter 9. Value Appropriation and Property rights
Module 3. Crafting and Executing the Business Plan
Chapter 10. The Marketing Plan - marketing management and market research
Chapter 11. The Organization Plan - organizational development and
governance
Chapter 12. The Finance Plan - financial statements, arrangements, and
valuation
Chapter 13. Connecting the Dots - executing the business plan
Index