Business Diagnostics 4th Edition - Thompson, Michael; Rachwalski, Terry; Mimick, Richard
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Business Diagnostics is an invaluable reference guide for today's business student and owner. The authors have devised a unique framework that allows a business student to quickly find information without reference to numerous business texts and provides small/medium size company owners and managers the tools to complete a powerful external and internal evaluation of their corporate health. This indispensable book provides insights and reference sources covering a broad spectrum of business issues from digital marketing to operations, obtaining financing, implementing growth strategies and surviving when times get tough.…mehr

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Produktbeschreibung
Business Diagnostics is an invaluable reference guide for today's business student and owner. The authors have devised a unique framework that allows a business student to quickly find information without reference to numerous business texts and provides small/medium size company owners and managers the tools to complete a powerful external and internal evaluation of their corporate health. This indispensable book provides insights and reference sources covering a broad spectrum of business issues from digital marketing to operations, obtaining financing, implementing growth strategies and surviving when times get tough.
Autorenporträt
Michael Thompson is a Senior Research Scholar at the International Institute for Applied Systems Analysis, Laxenburg, Austria. He is also an Associate Fellow at the Institute for Science, Innovation and Society, University of Oxford. He is the author of Rubbish Theory (Pluto, 2017).