This book investigates and explores the impact of digital transformation on building corporate branding, identity and reputation.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Pantea Foroudi is a business manager and solution architect at Foroudi Consultancy and a member of marketing, branding and tourism at Middlesex University London. Maria Teresa Cuomo is a professor of Business Economics at the University of Salerno, where she teaches "Management and Innovation" and "Management."
Inhaltsangabe
Chapter 1. Introdction - Business Digitalisation: Corporate Identity and Reputation Pantea Foroudi and Maria T. Cuomo Chapter 2: Brand Identity and Digital Transformation: challenges and opportunities in the higher education sector Jane Hemsley-Brown Chapter 3: Religion, Social Media Networks and Marketing Opportunities: The case of British Muslims Entrepreneurs. Dr Syed Ali Hayder, Dr Baseer Durrani and Dr Nazan Colmekcioglu Chapter 4: In the digital age, corporate brands face ethical challenges Maria Jerez-Jerez Chapter 5: Employees social media presence: Future directions for corporate reputation Roberto Chierici, Alice Mazzucchelli and Angelo Di Gregorio Chapter 6: How digital technology adoption results in improved innovation and firm performance outcomes Farbod Fakhreddin Chapter 7: Customer engagement in international marketing research: intellectual structure and research agenda Fang Fang Li and Brian R. Chabowski, Chapter 8: An Overview of the Influence of Technology on Homogenous and Heterogenous Culture Waleed Yousef and Maisam Yousef Chapter 9: Digital strategy and business performance Guido Amendola Chapter 10: Personalisation: The Construct and it's Dimensions Mojgan Khorrami, Pantea Foroudi and Manijeh Haghighi Nasab Chapter 11: The Influence of eCommerce Providers in Promoting eCommerce: A Study of Nigeria E-Merchants' and Online Customers' Perspectives Vivian Otuekong and Pantea Foroudi
Chapter 1. Introdction - Business Digitalisation: Corporate Identity and Reputation Pantea Foroudi and Maria T. Cuomo Chapter 2: Brand Identity and Digital Transformation: challenges and opportunities in the higher education sector Jane Hemsley-Brown Chapter 3: Religion, Social Media Networks and Marketing Opportunities: The case of British Muslims Entrepreneurs. Dr Syed Ali Hayder, Dr Baseer Durrani and Dr Nazan Colmekcioglu Chapter 4: In the digital age, corporate brands face ethical challenges Maria Jerez-Jerez Chapter 5: Employees social media presence: Future directions for corporate reputation Roberto Chierici, Alice Mazzucchelli and Angelo Di Gregorio Chapter 6: How digital technology adoption results in improved innovation and firm performance outcomes Farbod Fakhreddin Chapter 7: Customer engagement in international marketing research: intellectual structure and research agenda Fang Fang Li and Brian R. Chabowski, Chapter 8: An Overview of the Influence of Technology on Homogenous and Heterogenous Culture Waleed Yousef and Maisam Yousef Chapter 9: Digital strategy and business performance Guido Amendola Chapter 10: Personalisation: The Construct and it's Dimensions Mojgan Khorrami, Pantea Foroudi and Manijeh Haghighi Nasab Chapter 11: The Influence of eCommerce Providers in Promoting eCommerce: A Study of Nigeria E-Merchants' and Online Customers' Perspectives Vivian Otuekong and Pantea Foroudi
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