Business Digitalization

Corporate Identity and Reputation
Herausgeber: Foroudi, Pantea; Cuomo, Maria Teresa

• Broschiertes Buch

Produktbeschreibung

This book investigates and explores the impact of digital transformation on building corporate branding, identity and reputation.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 188
• Erscheinungstermin: 18. Dezember 2024
• Englisch
• Abmessung: 234mm x 156mm x 11mm
• Gewicht: 290g
• ISBN-13: 9781032512365
• ISBN-10: 1032512369
• Artikelnr.: 72110354

Autorenporträt

Pantea Foroudi is a business manager and solution architect at Foroudi Consultancy and a member of marketing, branding and tourism at Middlesex University London. Maria Teresa Cuomo is a professor of Business Economics at the University of Salerno, where she teaches "Management and Innovation" and "Management."

Inhaltsangabe

Chapter 1. Introdction - Business Digitalisation: Corporate Identity and
Reputation
Pantea Foroudi and Maria T. Cuomo
Chapter 2: Brand Identity and Digital Transformation: challenges and
opportunities in the higher education sector
Jane Hemsley-Brown
Chapter 3: Religion, Social Media Networks and Marketing Opportunities: The
case of British Muslims Entrepreneurs.
Dr Syed Ali Hayder, Dr Baseer Durrani and Dr Nazan Colmekcioglu
Chapter 4: In the digital age, corporate brands face ethical challenges
Maria Jerez-Jerez
Chapter 5: Employees social media presence: Future directions for corporate
reputation
Roberto Chierici, Alice Mazzucchelli and Angelo Di Gregorio
Chapter 6: How digital technology adoption results in improved innovation
and firm performance outcomes
Farbod Fakhreddin
Chapter 7: Customer engagement in international marketing research:
intellectual structure and research agenda
Fang Fang Li and Brian R. Chabowski,
Chapter 8: An Overview of the Influence of Technology on Homogenous and
Heterogenous Culture
Waleed Yousef and Maisam Yousef
Chapter 9: Digital strategy and business performance
Guido Amendola
Chapter 10: Personalisation: The Construct and it's Dimensions
Mojgan Khorrami, Pantea Foroudi and Manijeh Haghighi Nasab
Chapter 11: The Influence of eCommerce Providers in Promoting eCommerce: A
Study of Nigeria E-Merchants' and Online Customers' Perspectives
Vivian Otuekong and Pantea Foroudi