Rob Dransfield

Business Economics

• Broschiertes Buch

Produktbeschreibung

Covers all the core areas that Business Economics students need to succeed at undergraduate level.

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Clear, concise and written by an expert currently lecturing in the field, Business Economics focuses exclusively on what you need to know to achieve success in your business course and today's global economy.

Produktdetails

• 360 Degree Business
• Verlag: Taylor & Francis Ltd
• Seitenzahl: 488
• Erscheinungstermin: 19. August 2013
• Englisch
• Abmessung: 246mm x 187mm x 27mm
• Gewicht: 1194g
• ISBN-13: 9781444170450
• ISBN-10: 1444170457
• Artikelnr.: 36728720

Autorenporträt

Rob Dransfield is Senior Lecturer in Economics and Strand Leader for Business Education at Nottingham Trent University, UK. He is also Tutor for the Financial Times Non-Executive Directors course and has written a number of introductory and international economics books - most recently, Economics for the Caribbean School Certificate (2011, Nelson Thornes).

Inhaltsangabe

1. Introduction to Economics for Business 2. Quantitative Analysis for
Economists 3. How Markets Work! 4. Costs and Revenues 5. Different Types of
Market Structures 6. Business Strategy in an Economic Context 7. Government
Regulation and Competition 8. The Wider Role of Government in the Economy
9. Economic Ideas and Policy 10. Economic Indicators 11. The International
Economy 12. The Economics of Globalization 13. Money, Banking and Finance
14. Government Fiscal Policy 15. Green Economics 16. Business in the
Economy 17. Financial Planning and Investment Appraisal