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The dedication of the new buildings for the School of Business Administration at the University of North Carolina at Chapel Hill served as an occasion for a renewed dedication to the goals of education in this particular field. Among the speakers, whose addresses are included in this collection, are: Frank W. Abrams, Donald K. David, George M. Harrison, Thomas B. McCabe, and James E. Webb. Originally published in 1954. A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.