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In today's global environment, making strategic business choices is key to successful decision-making. This book is intended to assist any multinational companies or executives to swiftly understand the business environment in the sub-Saharan African region and avoid common mistakes. It will also assist investors who are dreaming to familiarize themselves with the region's business environment to know what is required to make a success of venturing in sub-Saharan Africa. Thus, this book will also inspire the African entrepreneurs to be gifted players on the global marketplace. This unique text…mehr

Produktbeschreibung
In today's global environment, making strategic business choices is key to successful decision-making. This book is intended to assist any multinational companies or executives to swiftly understand the business environment in the sub-Saharan African region and avoid common mistakes. It will also assist investors who are dreaming to familiarize themselves with the region's business environment to know what is required to make a success of venturing in sub-Saharan Africa. Thus, this book will also inspire the African entrepreneurs to be gifted players on the global marketplace. This unique text provides an occasion for an excellent strategic approach to its users to explore the economic, ethical, and moral practices and the political, legal, technological, and regulatory issues of the sub-Saharan African countries to better handle the challenges and opportunities managers will face while making their operational decisions. In addition to the topics aforementioned, issues such as economic development, exports/imports, natural resource inventory, the monetary system in different sub-Saharan African countries, and trade and foreign direct investment themes will also be addressed. Understanding the African approach to business and being mindful of the business culture will lead to great success while conducting business on the African continent.
Autorenporträt
Dr. Nicolas A. Koudou is a professor of business administration and a former director of graduate programs in business administration at Park University School of Business. He is a two-time recipient of J. William Fulbright US Scholarship and previously held adjunct faculty positions at Butler University and the University of Indianapolis, Indiana. He worked as visiting professor at Université Africaine de Technologie et de Management, at Institut Universitaire du Bénin in Republic of Benin, and at Ghana Institute of Management and Public Administration (GIMPA) in Accra, Ghana. He also worked for several years as associate editor of the African Journal of Business Management. Dr. Koudou's memoir, Route to Success: An American Dream Tale, was released in 2017, and his research papers are published in a number of academic and professional journals, such as the European Journal of Business and Management, the European Journal of Economics and Sustainable Development, the Journal of Management and World Business Research, the International Journal of Business and Economic Perspectives, the International Journal of Business and Public Administration, the Forest Product Journal, the Ghana Journal of Forestry, and the African Development Bank magazine. His research interests are in the area of freshwater and sustainable economic development, the impact of culture in small-business enterprise innovation in Africa, prestige marketing, green marketing, hermetic marketing, land acquisitions and sustainable natural resources management, foreign direct investment, sustainable economic development, forest resources and ecotourism-based sustainable development, and international trade and marketing of forest products. Professor Koudou's other academic recognitions include Park University President's Award for Teaching Excellence, Outstanding Park School of Business Faculty Award, and MBA Distinguished Professor Award. He is a three-time winner of Who's Who Among America's Teachers and is a member of the Louisiana State University Chapter of the Honor Society of Agriculture, Gamma Sigma Delta. Professor Koudou has taught global executive MBA seminars and courses and worked as a consultant in an online curriculum development and redevelopment program as well as blended courses. As a consultant, Dr. Koudou evaluates graduate business programs to ensure quality and effective curricula delivery. Dr. Koudou founded the American University of Côte d'Ivoire in 2018 and is the president of that institution.