Nina Seppala, Paul Griseri

Business Ethics and Corporate Social Responsibility

• Broschiertes Buch

Produktbeschreibung

A new text for new realities: Business Ethics & Corporate Social Responsibility charts a course for students through the unprecedented challenges and turbulence of modern business and its implications for people across the globe. Moving beyond the Anglo-American focus of existing works, the authors employ a refreshingly international perspective to leave students with a broad and reflective understanding of business ethics. A flexible 3-part structure, developed from extensive market feedback, aligns with the latest course structures, while a strong focus on environmental ethics and sustainability throughout provides market-leading coverage of this vital issue. An unparalleled range of case studies, including chapter cases and longer premium cases supplied by HBR, Ivey and ECCH, combine with a full set of online supporting resources to make this the complete introduction to business ethics in a rapidly evolving world.

Produktdetails

• Verlag: CL Excl Vocatn / Cengage Learning EMEA
• Erscheinungstermin: März 2010
• Englisch
• Abmessung: 247mm
• Gewicht: 946g
• ISBN-13: 9781408007433
• ISBN-10: 1408007436
• Artikelnr.: 27943772

Autorenporträt

Nina Seppala is Director of Studies at the Department of Management Science and Innovation, University College London. She has a PhD in Business Studies from University of Warwick and previously worked for the United Nations and International IDEA in the areas of democracy promotion and preventive diplomacy. Her research interests are in strategy in non-profits, boundaries of corporate responsibility, and business and human rights.

Inhaltsangabe

IntroductionPart One: Frameworks Chapter One: Understanding corporate social responsibilityChapter Two: Stakeholder managementChapter Three: Theories of ethicsChapter Four: Environmental ethicsIntegrative Case Study 1.1: Walking the Walk: Putting Social Responsibility into Action at The White Dog Caf Integrative Case Study 1.2: GlaxoSmithKline and Developing Country Access to Essential MedicinesPart Two: ContextsChapter Five: The behavioural contextChapter Six: Ethics and corporate social responsibility in a global contextChapter Seven: The business of human rightsChapter Eight: Civil society organizationsIntegrative Case Study 2.1: Microsoft's Partnership with UNHCR: Pro Bono Publico?Integrative Case Study 2.2: IKEA's Social and Environmental Responsibility InitiativesPart Three: ProcessesChapter Nine: Governing organizationsChapter Ten: Auditing and reporting social performanceChapter Eleven: Managing ethics internally Chapter Twelve: Responsibility in managing people and operationsChapter Thirteen: Environmental responsibilityChapter Fourteen: Giving back to society Integrative Case Study 3.1: Red Bull or Black Devil?Integrative Case Study 3.2: Starbucks Corporation: Building a Sustainable Supply ChainIntegrative Case Study 3.3: Lifebuoy 'Swasthya Chetna': Unilever's Social Marketing CampaignIntegrative Case Study 3.4: John Mackey and Whole Foods MarketIntegrative Case Study 3.5: The Human Face of HIV/Aids