For introductory business courses. A concise and comprehensive introduction to business today Business in Action remains the premier text for important introductory business principles and concepts. Featuring a highly organized, objective-driven structure, it incorporates relevant, contemporary examples and trends from the business world. From the life-changing impact of the pandemic to the prospect of conducting business in the metaverse to a spark of hope in the union movement, the past several years have been momentous for business. The 10th Edition has been thoroughly revised to reflect…mehr
For introductory business courses. A concise and comprehensive introduction to business today Business in Action remains the premier text for important introductory business principles and concepts. Featuring a highly organized, objective-driven structure, it incorporates relevant, contemporary examples and trends from the business world. From the life-changing impact of the pandemic to the prospect of conducting business in the metaverse to a spark of hope in the union movement, the past several years have been momentous for business. The 10th Edition has been thoroughly revised to reflect all these changes and help prepare students for the complexities and expectations of today's workplace.
Courtland L. Bov�e and John V. Thill have been leading textbook authors for more than 2 decades, introducing millions of students to the fields of business and business communication. Their award-winning texts are distinguished by proven pedagogical features, extensive selections of contemporary case studies, hundreds of real-life examples, engaging writing and thorough research. Each new edition reflects the authors' commitment to continuous refinement and improvement, particularly in terms of modeling the latest practices in business and the use of technology. Professor Bov�e has 22 years of teaching experience at Grossmont College in San Diego, where he has received teaching honors and was accorded that institution's C. Allen Paul Distinguished Chair. Mr. Thill is a prominent communications consultant who has worked with organizations ranging from Fortune 500 multinationals to entrepreneurial start-ups. He formerly held positions with Pacific Bell and Texaco. Courtland Bov�e and John Thill were recently awarded proclamations from the Governor of Massachusetts for their lifelong contributions to education and for their commitment to the summer youth baseball program that is sponsored by the Boston Red Sox.
Inhaltsangabe
PART 1: SETTING THE STAGE: THE BUSINESS OF BUSINESS 1. Developing a Business Mindset 2. Economics, Money, and Banking 3. The Global Marketplace 4. Business Ethics and Corporate Social Responsibility PART 2: BUILDING THE FRAMEWORK: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP 1. Forms of Ownership 2. Entrepreneurship and Small-Business Ownership PART 3: GUIDING THE ENTERPRISE: LEADERSHIP, ORGANIZATION, AND OPERATIONS 3. Management Roles, Functions, and Skills 4. Organization and Teamwork 5. Production Systems PART 4: SUPPORTING THE WORKFORCE: MOTIVATION AND HUMAN RESOURCES 6. Employee Motivation 7. Human Resources Management PART 5: SATISFYING THE CUSTOMER: MARKETING, SALES, AND CUSTOMER SUPPORT 8. The Art and Science of Marketing 9. Product Management and Pricing Strategies 10. Customer Communication and Product Distribution 11. Financial Information and Accounting Concepts 12. Financial Management and Financial Markets APPENDICES * A. Business Law * B. Risk Management * C. Information Technology * D. Personal Finance: Getting Set for Life
PART 1: SETTING THE STAGE: THE BUSINESS OF BUSINESS 1. Developing a Business Mindset 2. Economics, Money, and Banking 3. The Global Marketplace 4. Business Ethics and Corporate Social Responsibility PART 2: BUILDING THE FRAMEWORK: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP 1. Forms of Ownership 2. Entrepreneurship and Small-Business Ownership PART 3: GUIDING THE ENTERPRISE: LEADERSHIP, ORGANIZATION, AND OPERATIONS 3. Management Roles, Functions, and Skills 4. Organization and Teamwork 5. Production Systems PART 4: SUPPORTING THE WORKFORCE: MOTIVATION AND HUMAN RESOURCES 6. Employee Motivation 7. Human Resources Management PART 5: SATISFYING THE CUSTOMER: MARKETING, SALES, AND CUSTOMER SUPPORT 8. The Art and Science of Marketing 9. Product Management and Pricing Strategies 10. Customer Communication and Product Distribution 11. Financial Information and Accounting Concepts 12. Financial Management and Financial Markets APPENDICES * A. Business Law * B. Risk Management * C. Information Technology * D. Personal Finance: Getting Set for Life
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