This seminal book, based on 30 years of research, provides aradical insight into the reality of the business landscape and theoperations and management of companies within it. The bookchallenges orthodox ideas of the business market and businessmanagement and presents a comprehensive analysis of the structureand process of business and the tasks that managers andpolicy-makers face.
Business in Networks is strongly grounded in empiricalresearch and illustrated throughout with case examples. The bookanalyses the complex network of interdependencies that existbetween companies and which determine their characteristics. Itfully analyses the process of interaction through which companiesand networks evolve and are transformed. Specifically, the bookthoroughly examines the following:
The dynamics and interrelatedness of the businesslandscape
Interaction as the basic business process
Business development in time and network space
The nature of management in an interactive world
The implications for policy-makers of the networked businesslandscape
This book is essential reading for all those interested inunderstanding the complex business world. This includes academicsand their students taking advanced courses on managing in businessnetworks at MSc, MBA and executive education level, managersoperating in business companies, and those involved in industrialpolicy.
The authors are central researchers within the international IMP(Industrial Marketing and Purchasing) Group (impgroup.org). Theempirical and conceptual research work of the Group is widely usedby academics and managers throughout the world.
Business in Networks is strongly grounded in empiricalresearch and illustrated throughout with case examples. The bookanalyses the complex network of interdependencies that existbetween companies and which determine their characteristics. Itfully analyses the process of interaction through which companiesand networks evolve and are transformed. Specifically, the bookthoroughly examines the following:
The dynamics and interrelatedness of the businesslandscape
Interaction as the basic business process
Business development in time and network space
The nature of management in an interactive world
The implications for policy-makers of the networked businesslandscape
This book is essential reading for all those interested inunderstanding the complex business world. This includes academicsand their students taking advanced courses on managing in businessnetworks at MSc, MBA and executive education level, managersoperating in business companies, and those involved in industrialpolicy.
The authors are central researchers within the international IMP(Industrial Marketing and Purchasing) Group (impgroup.org). Theempirical and conceptual research work of the Group is widely usedby academics and managers throughout the world.