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Exporting SMEs have a large flow of data to manage, and operate in a context where competition is no longer limited to financial or commercial aspects, but focuses on the possession of useful and strategic information. In this context, economic intelligence is an essential tool to anticipate and control this complex environment, and thus to ensure a better positioning for the exports of these companies.This book attempts to shed light on how the managers of exporting SMEs perceive the contribution of business intelligence to their entities.
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Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.