Achy Wilfried ATSIN

Business Intelligence in Ivory Coast Tourism

The challenges of organizational communication management

• Broschiertes Buch

Produktbeschreibung

The communication of organizations, taken as a whole, is the composition of the acts of communication of organizations with themselves and with their external environments with regard to their functioning. For this reason, it is the undeniable proof of a living organization. This also lays the foundations of its unavoidable character in the various organizational activities. Economic intelligence, as an activity of collection, processing and dissemination of strategic information and reading of weak signals, as well as the interactions between actors of the same game, is not left out of this reality. This research work highlights the stakes of the management of the organizational communication in the various practices of Côte d'Ivoire Tourism, as regards economic intelligence. And that, vis-a-vis the problem of the absence of the management of the organizational communication in an approach of economic intelligence.

Produktdetails

• Verlag: Our Knowledge Publishing
• Seitenzahl: 172
• Erscheinungstermin: 10. März 2023
• Englisch
• Abmessung: 220mm x 150mm x 11mm
• Gewicht: 274g
• ISBN-13: 9786205782576
• ISBN-10: 620578257X
• Artikelnr.: 67595640

Autorenporträt

Achy Wilfried ATSIN: PhD student in Information and Communication Sciences at the SCALL Doctoral School and holder of a research master's degree in Organizational Communication.Kacou GOA: Communicologist, Teacher-Researcher at CERCOM, University Lecturer, Secretary General of LSCAC, Author of several books.