Business Intelligence in Ivory Coast Tourism
The challenges of organizational communication management
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The communication of organizations, taken as a whole, is the composition of the acts of communication of organizations with themselves and with their external environments with regard to their functioning. For this reason, it is the undeniable proof of a living organization. This also lays the foundations of its unavoidable character in the various organizational activities. Economic intelligence, as an activity of collection, processing and dissemination of strategic information and reading of weak signals, as well as the interactions between actors of the same game, is not left out of this r...
The communication of organizations, taken as a whole, is the composition of the acts of communication of organizations with themselves and with their external environments with regard to their functioning. For this reason, it is the undeniable proof of a living organization. This also lays the foundations of its unavoidable character in the various organizational activities. Economic intelligence, as an activity of collection, processing and dissemination of strategic information and reading of weak signals, as well as the interactions between actors of the same game, is not left out of this reality. This research work highlights the stakes of the management of the organizational communication in the various practices of Côte d'Ivoire Tourism, as regards economic intelligence. And that, vis-a-vis the problem of the absence of the management of the organizational communication in an approach of economic intelligence.
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