Patrick Siegfried

Business Management Case Studies

Pran-RFL, Netflix, Mc Donalds, Google, Tesco, Apple, COCA COLA, PSA Group, Mercedes, Tesla, Toyota, Beximco, KFC, LBC Lao Brewery Company

• Broschiertes Buch

Produktbeschreibung

Business Concepts for Management Students and Practitioners

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Produktdetails

• Verlag: Books on Demand
• Seitenzahl: 294
• Erscheinungstermin: 2. Juli 2021
• Englisch
• Abmessung: 210mm x 148mm x 19mm
• Gewicht: 429g
• ISBN-13: 9783754316917
• ISBN-10: 3754316915
• Artikelnr.: 62179691

Autorenporträt

Patrick Siegfried is Professor for International Management at the International School of Management in Frankfurt/Germany. He also holds a Guest Professorship for Entrepreneurship at the Szent István University in Gödöllö/Hungary. He has professional experience as a CEO of various logistics companies and as a commercial manager for an international distribution centre. His research focuses is on Strategic Management and Innovation Management in Startups.