Business Management for the Personal Fitness Trainer is a handbook for fitness professionals who have entertained the idea of going out on their own and starting their own business. It serves as an entrepreneurial tool to help fitness professionals expand their knowledge and to develop an understanding of the necessary elements in designing, starting, and managing a small business in the fitness industry. It walks through the fundamentals of small business and notes how these apply to the fitness industry. From choosing an idea for a business and developing a business plan to the legal,…mehr
Business Management for the Personal Fitness Trainer is a handbook for fitness professionals who have entertained the idea of going out on their own and starting their own business. It serves as an entrepreneurial tool to help fitness professionals expand their knowledge and to develop an understanding of the necessary elements in designing, starting, and managing a small business in the fitness industry. It walks through the fundamentals of small business and notes how these apply to the fitness industry. From choosing an idea for a business and developing a business plan to the legal, financial, and operational considerations of opening and running a business, this book is your guide to building a fitness business.
Dr. Chuck Bamford is the Managing Partner at Bamford Associates, LLC, a Strategy Consulting Firm focused on the DESIGN and IMPLEMENTATION of a compelling set of competitive advantages.From VC-backed firms to Fortune 100 companies, he has been able to focus the efforts of employees on the real strategy of the organization and dramatically increase returns. Not-for-Profit organizations have implemented his approach and have been able to increase donations dramatically.Dr. Bamford led both M&A and corporate training groups for twelve years prior to pursuing his Pd.D. He is the author of The Strategy Mindset as well as two of the market leading Strategy and Entrepreneurship textbooks used in both undergraduate and graduate programs around the world. Chuck is a regular speaker at conferences, trade shows, corporate events & conventions. He is also the author of the fiction novel Some Things are Never Forgiven. Chuck has published 18 research articles in the top referred academic journals in the fields of Strategy and Entrepreneurship. He is an adjunct Professor of Strategy at the University of Notre Dame and Duke University. He has taught at Universities in Scotland, Hungary, and the Czech Republic. He has been a Professor at the University of Notre Dame, Duke University, Queens University of Charlotte, University of Richmond, Texas Christian University, and Tulane University. Over the past 20+ years he has been honored with 21 teaching excellence awards including 12 Executive MBA Professor of the Year Awards and is a Noble Foundation Fellow in Teaching Excellence.Chuck earned his B.S. degree at the University of Virginia (McIntire School of Commerce), an MBA at Virginia Tech (Finance) and a Ph.D. in Strategy & Entrepreneurship at the University of Tennessee.
Inhaltsangabe
BUSINESS MANAGEMENT FOR THE PERSONAL FITNESS TRAINER PART 1: LAYING THE GROUNDWORK FOR SMALL BUSINESSChapter One: Introduction Why Start a Business? A Brief History of Small Business in the United States What Is a Small Business? The History of Personal Training Chapter Two: Individuals and Small Business Start-Ups Evaluating Your Entrepreneurial Orientation Triggers for Starting a Business Supports Specialization Personal Training as a Business Chapter Three: Business Idea Generation and Initial Evaluation Generating Business Ideas Opportunity Identification Choosing a Business PART 2: DUE DILIGENCE ON THE BUSINESS IDEAChapter Four: Thinking Competitively Redefining Your Industry Defining Your Customers Developing the Information for the External Analysis of Competitors Developing a Competitive Map Additional Issues for External Analysis Competitive Advantage Chapter Five: Business Mission and Strategy Mission Statements Sustainable Competitive Advantage Step 1: Develop a List of Your Business's Assets and Capabilities Step 2: Split the List into Standard and Extraordinary Assets Step 3: Evaluate Competitiveness of Extraordinary Resources/Capabilities Strategy Chapter Six: Your Financial Fitness Understanding Cash Flow Developing Cash Flow Statements Other Financial Tools PART 3: ESTABLISHING THE BUSINESSChapter Seven: The Legalities of Your Personal Training Business Forms of Business Independent Contractor Status Contracts Leases Regulations The Standard of Care and Scope of Practice Insurance The Legal System and Fitness Facility and Personal Training Businesses Chapter Eight: Establishing Operations Location Financing Considerations Legitimacy Quality Technology Equipment Facility and Equipment Layout User Space and Safety Timing Time Management Chapter Nine: Financing and Accounting Financial Foundation Identification of Key Issues Funding Accounting Taxes PART 4: BUILDING THE BUSINESSChapter Ten: Human Resource Management What Is Human Resources? Hiring Employees Retaining Employees Probation and Firing Family Business Chapter Eleven: Marketing Marketing Plan Pricing Promotion Communication in Marketing Retaining Clients Sales Management PART 5: OTHER ISSUESChapter Twelve: The Future of Your Fitness Business Exit/Harvest Steps in Selling a Business Turnaround Closing the Business Chapter Thirteen: Franchising and Purchasing an Existing Business Basics of Franchising Buying a Franchise Buying an Existing Business
BUSINESS MANAGEMENT FOR THE PERSONAL FITNESS TRAINER PART 1: LAYING THE GROUNDWORK FOR SMALL BUSINESSChapter One: Introduction Why Start a Business? A Brief History of Small Business in the United States What Is a Small Business? The History of Personal Training Chapter Two: Individuals and Small Business Start-Ups Evaluating Your Entrepreneurial Orientation Triggers for Starting a Business Supports Specialization Personal Training as a Business Chapter Three: Business Idea Generation and Initial Evaluation Generating Business Ideas Opportunity Identification Choosing a Business PART 2: DUE DILIGENCE ON THE BUSINESS IDEAChapter Four: Thinking Competitively Redefining Your Industry Defining Your Customers Developing the Information for the External Analysis of Competitors Developing a Competitive Map Additional Issues for External Analysis Competitive Advantage Chapter Five: Business Mission and Strategy Mission Statements Sustainable Competitive Advantage Step 1: Develop a List of Your Business's Assets and Capabilities Step 2: Split the List into Standard and Extraordinary Assets Step 3: Evaluate Competitiveness of Extraordinary Resources/Capabilities Strategy Chapter Six: Your Financial Fitness Understanding Cash Flow Developing Cash Flow Statements Other Financial Tools PART 3: ESTABLISHING THE BUSINESSChapter Seven: The Legalities of Your Personal Training Business Forms of Business Independent Contractor Status Contracts Leases Regulations The Standard of Care and Scope of Practice Insurance The Legal System and Fitness Facility and Personal Training Businesses Chapter Eight: Establishing Operations Location Financing Considerations Legitimacy Quality Technology Equipment Facility and Equipment Layout User Space and Safety Timing Time Management Chapter Nine: Financing and Accounting Financial Foundation Identification of Key Issues Funding Accounting Taxes PART 4: BUILDING THE BUSINESSChapter Ten: Human Resource Management What Is Human Resources? Hiring Employees Retaining Employees Probation and Firing Family Business Chapter Eleven: Marketing Marketing Plan Pricing Promotion Communication in Marketing Retaining Clients Sales Management PART 5: OTHER ISSUESChapter Twelve: The Future of Your Fitness Business Exit/Harvest Steps in Selling a Business Turnaround Closing the Business Chapter Thirteen: Franchising and Purchasing an Existing Business Basics of Franchising Buying a Franchise Buying an Existing Business
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