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The complexity of managing a business today has increased exponentially due to rapid technological advancement and global events. This implies that the solutions of yesterday may not be applicable today or in the near future. Some of the major problems faced by businesses today include financial management, competition, strategy, change and innovation. Business managers must therefore development a comprehensive understanding of business organisations and equip themselves with knowledge in subject areas such as Value Creation, Value Management, Organisational Transformation, Leadership,…mehr

Produktbeschreibung
The complexity of managing a business today has increased exponentially due to rapid technological advancement and global events. This implies that the solutions of yesterday may not be applicable today or in the near future. Some of the major problems faced by businesses today include financial management, competition, strategy, change and innovation. Business managers must therefore development a comprehensive understanding of business organisations and equip themselves with knowledge in subject areas such as Value Creation, Value Management, Organisational Transformation, Leadership, Innovation, Change Management and Strategic Thinking. This requires practical knowledge of principles and theories such as SWOT and PESTEL analysis to help them to conduct a situational analysis of their businesses when the need arises. This is what the author seeks to achieve by providing practical examples of how business problems can be solved.
Autorenporträt
Extensive banking experience in one of Africa's foremost financial institutions, coupled with high educational and professional training are her selling points. Professionally, she has managed key areas of the banking business, managed and coordinated activities at the executive level, which have given her insights into practical business management. She has attended career enhancing training programmes such as Citibank Global Markets Clients' Training and Bourse Game, Strategic Assets and Liabilities Management (BTRM), Treasury Risk Management; Risk Management in Banks and the Capital Implications (Fitch Learning), Assets and Liabilities Management (INSEAD), Supervisory Skills, International Trade Finance (CITIBANK). She has the internationally recognised professional postgraduate diploma in governance, risk and compliance from the International Compliance Association and Alliance Manchester Business School; as well as a treasury dealing certificate from the Financial Markets' Association (ACI). With a Doctorate in Business Administration and a double MBA in International Business; and Banking and Finance, Patricia is a highly skilled business professional with extensive professional and academic qualification for managing businesses. The author is currently a business lecturer in one of the UK's universities where she helps train the next generation of business leaders.