Constantinos Markides (London Business School)

Business Model Innovation

Strategic and Organizational Issues for Established Firms

• Broschiertes Buch

Produktbeschreibung

This Element approaches the topic of business model innovation from the perspective of the established firm and examines the unique strategic and organizational issues that big, established companies face when a new business model enters their markets.

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Produktdetails

• Elements in Business Strategy
• Verlag: Cambridge University Press
• Seitenzahl: 75
• Erscheinungstermin: 29. Juni 2023
• Englisch
• Abmessung: 229mm x 152mm x 4mm
• Gewicht: 122g
• ISBN-13: 9781108995054
• ISBN-10: 1108995055
• Artikelnr.: 67829689

Inhaltsangabe

1. What is business model innovation?
2. Discovering new business models
3. Responding to BMI
4. Competing with two business models
5. The uniqueness of BMI
References.