In corporate practice, business models are of high importance and use - for example for strategic analysis of competition and success. In recent years the topic has become increasingly important within the research area. The book gives a comprehensive overview of the state of the art. Moreover, it discusses management tools and successful case studies of business model management.
In corporate practice, business models are of high importance and use - for example for strategic analysis of competition and success. In recent years the topic has become increasingly important within the research area. The book gives a comprehensive overview of the state of the art. Moreover, it discusses management tools and successful case studies of business model management.
Prof. Dr. Bernd W. Wirtz ist Inhaber des Lehrstuhls für Allgemeine Betriebswirtschaftslehre an der Universität Witten/ Herdecke und Leiter des Euoo Lab for Electronic Commerce & Internet Economics.
Inhaltsangabe
Business models as a management concept Business model structure Management of business models Case studies
Part A - Business models as a management concept.- Introduction.- The business model concept.- Business model concepts in literature.- Distinction and aims of business models.- Part B - Structure of business models.- Introduction.- Structure of the value creation in business models.- Partial models of business models.- Partial models of business models.- Business model innovation.- Part C - Business model management.- Introduction.- Types of business model management.- Design of business models.- Implementation of business models.- Implementation of business models.- Implementation of business models.- Controlling business models.- Part D - Business model case studies.- Introduction.- E-business model.- Banking business model.- Automotive business model.- Media business model.
Business models as a management concept Business model structure Management of business models Case studies
Part A - Business models as a management concept.- Introduction.- The business model concept.- Business model concepts in literature.- Distinction and aims of business models.- Part B - Structure of business models.- Introduction.- Structure of the value creation in business models.- Partial models of business models.- Partial models of business models.- Business model innovation.- Part C - Business model management.- Introduction.- Types of business model management.- Design of business models.- Implementation of business models.- Implementation of business models.- Implementation of business models.- Controlling business models.- Part D - Business model case studies.- Introduction.- E-business model.- Banking business model.- Automotive business model.- Media business model.
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