Internationalisation has been a binding request for firms dealing with the challenges of the present-day realities. Extant international business publications have recently begun to point out the relationship between the notions of â business modelâ and â internationalisationâ , yet the filed needs considerably more attention.
Internationalisation has been a binding request for firms dealing with the challenges of the present-day realities. Extant international business publications have recently begun to point out the relationship between the notions of â business modelâ and â internationalisationâ , yet the filed needs considerably more attention.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Produktdetails
Produktdetails
Routledge Frontiers in the Development of International Business, Management and Marketing
Christian Nielsen is Professor of Business Models at Aalborg University Business School, Aalborg University, Denmark. Svetla T. Marinova is Professor of International Business and International Marketing at Aalborg University Business School, Aalborg University, Denmark. Marin A. Marinov is Professor of International Business at Aalborg University Business School, Aalborg University, Denmark.
Inhaltsangabe
1. Review on Business Models and Firm Internationalisation Christian Nielsen, Svetla T. Marinova and Marin A. Marinov PART I - The Role of Business Models in Firm Internationalisation 2. Framing Firm Internationalisation: A Business Model Perspective Mika Yrjölä and Hannu Kuusela 3. Internationalisation and Business Model Adaptation: A "Five-Vs" Perspective Christian Nielsen, Kristian Brøndum and Svetla T. Marinova 4. The Effects of Platform Business Models on Internationalisation Outcomes and Speed Tamara Galkina, Irina Atkova and Petri Ahokangas 5. Business Model Creation and International New Ventures Svante Andersson and Petri Ahokangas PART II - Digital Business Models and Platforms in Firm Internationalisation 6. Business Model Transformation during Firm Internationalisation: Stretching from Japan to the US Market William W. Baber, Arto Ojala, Makoto Sarata and Muga Tsukamoto 7. Digital Platforms as Disrupting Business Models for Internationalisation Mika Yrjölä, Malla Mattila, Pia Hautamäki and Marjukka Mikkonen PART III - Business Model Specifics in Firm Internationalisation 8. Crafting SME Business Model for International Expansion with Data-Driven Services Taina Eriksson, Marikka Heikkilä and Niina Nummela 9. Firm Business Models, Internationalisation and Marketing: The Role of Context Deusdedit A. Rwehumbiza and Marin A. Marinov 10. Together or Alone? Value Creation Logics in Internationalised Service Firms Agnieszka Nowinska and Svetla T. Marinova
1. Review on Business Models and Firm Internationalisation Christian Nielsen, Svetla T. Marinova and Marin A. Marinov PART I - The Role of Business Models in Firm Internationalisation 2. Framing Firm Internationalisation: A Business Model Perspective Mika Yrjölä and Hannu Kuusela 3. Internationalisation and Business Model Adaptation: A "Five-Vs" Perspective Christian Nielsen, Kristian Brøndum and Svetla T. Marinova 4. The Effects of Platform Business Models on Internationalisation Outcomes and Speed Tamara Galkina, Irina Atkova and Petri Ahokangas 5. Business Model Creation and International New Ventures Svante Andersson and Petri Ahokangas PART II - Digital Business Models and Platforms in Firm Internationalisation 6. Business Model Transformation during Firm Internationalisation: Stretching from Japan to the US Market William W. Baber, Arto Ojala, Makoto Sarata and Muga Tsukamoto 7. Digital Platforms as Disrupting Business Models for Internationalisation Mika Yrjölä, Malla Mattila, Pia Hautamäki and Marjukka Mikkonen PART III - Business Model Specifics in Firm Internationalisation 8. Crafting SME Business Model for International Expansion with Data-Driven Services Taina Eriksson, Marikka Heikkilä and Niina Nummela 9. Firm Business Models, Internationalisation and Marketing: The Role of Context Deusdedit A. Rwehumbiza and Marin A. Marinov 10. Together or Alone? Value Creation Logics in Internationalised Service Firms Agnieszka Nowinska and Svetla T. Marinova
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