Business Models and Strategic Management - Newth, Francine
19,99 €
inkl. MwSt.

Versandfertig in über 4 Wochen
  • Broschiertes Buch

The purpose of this book is to understand strategy from a business model perspective. What does that mean? It means that managers have to think rigorously about their value proposition and their revenue and cost model before thinking of a strategy. The business landscape calls for challenging assumptions continuously. What is the difference between a business model and a strategy? A business model is how a company operates and a strategy is how a company competes. When the basis of competition changes because a new model changes the economics in the industry (i. e. publishing & book retailing)…mehr

Andere Kunden interessierten sich auch für
Produktbeschreibung
The purpose of this book is to understand strategy from a business model perspective. What does that mean? It means that managers have to think rigorously about their value proposition and their revenue and cost model before thinking of a strategy. The business landscape calls for challenging assumptions continuously. What is the difference between a business model and a strategy? A business model is how a company operates and a strategy is how a company competes. When the basis of competition changes because a new model changes the economics in the industry (i. e. publishing & book retailing) business models need to be adjusted and then the strategy realigned. This book adds a level (to the traditional strategic management process) that is more consistent with current "real-world" practices in strategic thinking and analysis. It takes the students deeper into the intricacies of what constitutes a business model and how current strategy revolves around it. It is based on the premise that strategies cannot be formulated without first understanding the fundamental elements of a business model.
Autorenporträt
Dr. Francine Newth is associate professor of strategy in the School of Business at Providence College (Providence, Rhode Island, USA). She holds a doctorate in business administration with a concentration in international management from Nova Southeastern University. She teaches the undergraduate and graduate capstone courses in strategic management, international business, and the Real World Internship Experience. She received the Providence College School of Business Partnership Award for creating partnerships and alliances with the business community, and developed an innovative Global Learning Partnership with DSI (subsidiary of Bowater/Rexam, UK). Her international endeavors include conducting research with international firms such as Unilever, Mercedes-Benz, and Volkswagen in Australia, China, Germany, Singapore, Switzerland, and the United Kingdom, and teaching business courses to princesses in Saudi Arabia.