Jim Muehlhausen

Business Models For Dummies

• Broschiertes Buch

Produktbeschreibung

Write a business model? Easy.

Business Models For Dummies helps you write a solid business model to further define your company's goals and increase attractiveness to customers. Inside, you'll discover how to: make a value proposition; define a market segment; locate your company's position in the value chain; create a revenue generation statement; identify competitors, complementors, and other network effects; develop a competitive strategy; and much more.
Shows you how to define the purpose of a business and its profitability to customers
Serves as a thorough guide to business modeling techniques
Helps to ensure that your business has the very best business model possible

If you need to update a business model due to changes in the market or maturation of your company,Business Models For Dummies has you covered.

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Produktdetails

• Verlag: Wiley & Sons
• 1. Auflage
• Seitenzahl: 384
• Erscheinungstermin: 10. Juni 2013
• Englisch
• Abmessung: 235mm x 191mm x 21mm
• Gewicht: 574g
• ISBN-13: 9781118547618
• ISBN-10: 1118547616
• Artikelnr.: 37224727

Autorenporträt

Jim Muehlhausen is the founder and President of the Business Model Institute as well as consultant and speaker to businesses large and small. He is the author of The 51 Fatal Business Errors and How to Avoid Them and a frequent contributor to Entrepreneur, Businessweek, and dozens of other publications.

Inhaltsangabe

Introduction 1
Part I: Getting Started with Business Models 9
Chapter 1: What Is a Business Model and Why Does It Matter? 11
Chapter 2: Business Models Defined 19
Chapter 3: Business Models Come in Many Different Forms 35
Chapter 4: Your Business Success Depends Upon Your Business Model 41
Part II: Creating a Winning Business Model 51
Chapter 5: Using Tools to Design Your Business Model 53
Chapter 6: Finding the Most Attractive Markets to Create a Powerful
Offering 65
Chapter 7: Completing Your Offering with a Unique Value Proposition 83
Chapter 8: Making Money with Your Business Model 99
Chapter 9: Monetization through Sales Performance 129
Chapter 10: Making Your Business Model Last 135
Chapter 11: Sustaining Your Business Model: Innovating and Avoiding
Pitfalls 149
Chapter 12: Cashing In 157
Chapter 13: Analyzing Your Business Model 171
Part III: Dealing with Change 185
Chapter 14: Knowing that All Business Models Erode 187
Chapter 15: Looking for Signs that Your Business Model Is Weakening 195
Chapter 16: Detecting Hidden Problems and Adapting before It's Too Late 207
Part IV: Business Model Innovation 219
Chapter 17: Figuring Out Where to Begin the Innovation Process 221
Chapter 18: Starting the Innovation Process 233
Chapter 19: Using Disruptive Innovation 243
Chapter 20: Crowdsourcing as Advanced Business Model Innovation 255
Chapter 21: Utilizing Virtualized Sales Processes 269
Chapter 22: Profiting from the Dynamics of Insurance 285
Part V: The Part of Tens 299
Chapter 23: Ten Terrific Business Models 301
Chapter 24: Ten Signs You May Have an Issue with Your Business Model 319
Chapter 25: Applying Ten Sources of Business Model Innovation 329
Chapter 26: Ten Things a Venture Capitalist Never Wants to Hear About Your
Business 339
Index 347