Business Models of the cinema industry - Martin, Benoît
22,99 €
inkl. MwSt.

Versandfertig in 6-10 Tagen
payback
11 °P sammeln
  • Broschiertes Buch

This study presents a reflexion about the specificities of the cinema industry business models. The binary acception of the cinema as an art or as an industry has led the whole business since its beginnings. We consider the hypothesis that the cinema industry, being still a young one, is an experimentation field for business models. We'll assess our hypothesis by comparing the cinema business models with those of the more traditionnal industry. We'll then, helped by professionals, try to discover new business models that could be successful in streamlining the cinema industry. Finally, we'll…mehr

Andere Kunden interessierten sich auch für
Produktbeschreibung
This study presents a reflexion about the specificities of the cinema industry business models. The binary acception of the cinema as an art or as an industry has led the whole business since its beginnings. We consider the hypothesis that the cinema industry, being still a young one, is an experimentation field for business models. We'll assess our hypothesis by comparing the cinema business models with those of the more traditionnal industry. We'll then, helped by professionals, try to discover new business models that could be successful in streamlining the cinema industry. Finally, we'll have a deep look at the many contemporary attempts that aim at using the economic and technologic disruption to improve this very industry, such as Artificial Intelligence or Big Data.
Autorenporträt
Graduated with an Executive MBA in Media and Cinema Economics, Benoît Martin is a Sales and Marketing expert specialized in the movie and audiovisual content industry. Multiplex Manager, then Sales Representative for theatrical installations, he also lectures business model innovation in Lumière's University.