Business of Different Thinking - Shaikh Anwar, Mohd. Sadique;Niyaz Ali, Tanvir Begum
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Now a days Concept Marketing and Concept Selling are the buzz words in business management and yet several corporations only confined with those and do not switch to new modern relevant practice to it as I defined "Different Thinking" and I am not claimed its new term because some esteemed corporate all ready implemented this practice to reshape their businesses might be different name given to it. I would like to define term as "Business of 'Different Thinking' is a strategic vision to re-engineer products and services with future demands sense since now with using alien…mehr

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Produktbeschreibung
Now a days Concept Marketing and Concept Selling are the buzz words in business management and yet several corporations only confined with those and do not switch to new modern relevant practice to it as I defined "Different Thinking" and I am not claimed its new term because some esteemed corporate all ready implemented this practice to reshape their businesses might be different name given to it. I would like to define term as "Business of 'Different Thinking' is a strategic vision to re-engineer products and services with future demands sense since now with using alien technologies/engineering to develop appearance, functions features in products & services". Why it is needful, because routine products and services in the global markets has tough competitions and easily each other able to mimic of products and services of one another with manufacturing and implementation cost cutting and second thing "commonness" less attract to the customers preceptor proved in neuromarketingpractices. Hence I exhibit two models not about products or services but of "different thinking" for alien products and services engineering in this esteemed and future vision Book.
Autorenporträt
O Prof. Md. Sadique Shaikh trabalha como docente principal no M.B.A. e noutros cursos de gestão. Tem qualificações em M.Sc (ES), M.Tech (IT), P.G.D.M (EM), M.B.A (HRM), M, B.A (Marketing), D.B.M, M.Phil (Gestão). Apresentou as suas investigações em 106 simpósios internacionais/nacionais. É autor de mais de 42 artigos de investigação e 18 livros internacionais.