BUSINESS PLAN ANALYSIS OF RETAIL MARKETING IN INDIA - Baskaran, Kamaladevi
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It is a well-known fact that Indian retail continues to be one of the largest sectors attracting fresh investments from the private sector. The existing retail kings Pantaloon and Shoppers' Stop are unfazed by the development for they feel the huge domestic market with rising consumer spending is hardly even-stretched now and hence is capable of absorbing much more. No wonder many new comers are looking to start with smaller cities and towns and gradually work their way to the big cities. This book analyses the Retail Marketing in India on the basis of Business Plan Analysis. The framework of…mehr

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Produktbeschreibung
It is a well-known fact that Indian retail continues to be one of the largest sectors attracting fresh investments from the private sector. The existing retail kings Pantaloon and Shoppers' Stop are unfazed by the development for they feel the huge domestic market with rising consumer spending is hardly even-stretched now and hence is capable of absorbing much more. No wonder many new comers are looking to start with smaller cities and towns and gradually work their way to the big cities. This book analyses the Retail Marketing in India on the basis of Business Plan Analysis. The framework of the study is divided into six units. The first unit consists of the Introduction. The second unit consists of the Review of Literature. The third unit discusses with the report highlights, research design, sources of data collection and limitations of the study. The fourth unit consists of business plan analysis of two companies or about the project. The fifth unit consists of observations and recommendations. The sixth and last unit consists of conclusions.
Autorenporträt
Kamaladevi Baskaran tiene un B.Com, un MBA, un Diploma de Postgrado en Gestión de la Venta al por Menor (PGDRM), un M.Phil. Ha presentado trabajos y ha ganado premios nacionales y estatales por los mejores trabajos y ha publicado artículos en revistas nacionales e internacionales. Su interés es contribuir con conceptos innovadores al mundo de la gestión.