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Research Paper (undergraduate) from the year 2016 in the subject Business economics - Company formation, Business Plans, grade: 1,0, Edinburgh Napier University, course: Starting a new business, language: English, abstract: The text is about a business plan for garage service. It contains several statistics and graphs. A plus is the cost calculation over the first years - regarding loss and profit as well as the cash flow plan. The business idea of Fixed & Tuned is based on the fact that there is a lack of working space in Edinburgh and the environment due to dense population. In order to solve this problem, the business provides working space, machines and tools for customers. Therefore, the clients are able to fix and tune their vehicles on their own. Furthermore, the company provides more services and extra offers, which will be presented later on, to satisfy the customer requirements. The most important marketing action is the spread of the new business idea, in order to gaina client base and regular visiting car clubs. This will be achieved by an excellent service and a perfect working environment. This topic will be explained more detailed in the marketing mix. The biggest advantage of the company is the unique feature of the service in the wider area. Knowing the pricing of the indirect competitor, it is possible to make adjustments to our pricing, in order to be cheaper than normal workshops. This is very important because they provide mechanical maintenance done by an employee, whereas our business only provides the working environment. The management consists of the founders of the business. All will be deployed in their own field of knowledge, which was gained from studies and apprenticeships, in order to set up and keep the business running.
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