David Butler

Business Planning for New Ventures

A guide for start-ups and new innovations

• Broschiertes Buch

Produktbeschreibung

Starting a new business takes a lot of energy and organization. The failure rate is alarmingly high and the task can look herculean at the outset. This new textbook provides a simple guide to help plan a successful new business, taking entrepreneurs and students through the steps required to avoid pitfalls and get your business going.

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Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 290
• Erscheinungstermin: 23. Juni 2014
• Englisch
• Abmessung: 234mm x 156mm x 16mm
• Gewicht: 432g
• ISBN-13: 9780415746977
• ISBN-10: 0415746973
• Artikelnr.: 40542324

Autorenporträt

David Butler is a business development consultant, freelance writer, and lecturer in business start-up and innovation at the University of Kent, UK

Inhaltsangabe

1. Small Businesses and Start-ups in the Economy 2. The Process of Planning
a New Business Venture 3. Developing the Business Idea 4. Planning Physical
Resources & Support Systems 5. Planning & Organising Staff Resources 6.
Developing the Sales & Marketing Strategy 7. Customer Retention, Quality
Systems & Customer Service 8. Planning & Managing Business Finances 9.
Legal and Financial Compliance 10. Implementing the Start-up Process 11.
Commercialising Innovations and High-growth Potential Ideas 12. Managing
Intellectual Property