Chris Chatfield

Gebundenes Buch

Business Policy and Strategy

The Art of Competition

Herausgeber: Deusen, Cheryl van; Williamson, Steven

Beschreibung

By analyzing functions such as marketing, production, operations, and finance, Business Policy and Strategy: The Art of Competition demonstrates how to formulate, implement, and evaluate corporate strategy. This new edition reviews basic and alternative strategy policies and illustrates concepts through a case study. Merging operational tactics with strategy, the book blends theory with practicality to define the business environment, resulting in a text that provides students with the necessary background for making strategic decisions.

Autor

Cheryl Van Deusen (University of North Florida, Jacksonville, USA) (Edited by) , Steven Williamson (University of North Florida, Jacksonville, USA) (Edited by) , Harold C. Babson (Columbus State Community College, Ohio, USA)

Produktdetails

• Verlag: Auerbach Publications
• 7. Auflage
• Seitenzahl: 262
• Erscheinungstermin: 19. März 2007
• Englisch
• Abmessung: 240mm x 161mm x 19mm
• Gewicht: 561g
• ISBN-13: 9780849383243
• ISBN-10: 0849383242
• Artikelnr.: 22890322